Affiliate Marketing Lead

PMG•New York, NY

About The Position

PMG is a global independent marketing services and technology company, recognized as an Ad Age Best Place to Work for 11 years in a row and a Fast Company Best Workplace for Innovators since 2022. With over 900 employees globally, PMG partners with ambitious brands like Apple, Nike, and Sephora across 85+ countries. The company leverages business strategy, transformation, creative, media, and insights, along with its proprietary operating system, Alli, to deliver cutting-edge digital solutions and innovative media strategies. The Affiliate Marketing Lead will be responsible for owning and managing affiliate marketing programs across a portfolio of clients, ensuring seamless execution, strong partner relationships, and measurable business impact. This role involves leading the strategic direction and day-to-day execution of affiliate programs, planning and optimizing campaigns, growing partner ecosystems, serving as the primary client contact, collaborating cross-functionally, developing testing roadmaps, monitoring industry trends, and identifying process improvements.

Requirements

3–5+ years of experience in affiliate marketing, performance marketing, or digital media, with hands-on experience managing affiliate programs and partnerships.
Strong understanding of affiliate platforms and ecosystems (e.g., Impact, CJ, Rakuten), including tracking, attribution, and partner management best practices.
Proven ability to analyze performance data, identify insights, and translate them into optimization strategies that drive measurable results (e.g., revenue growth, efficiency gains).
Experience recruiting, vetting, and scaling partnerships across content, loyalty, influencer, and technology partners.
Strong project management and organizational skills, with the ability to manage multiple programs, timelines, and stakeholders simultaneously.
Effective communicator who can simplify complex performance insights and clearly articulate recommendations to clients and cross-functional teams.
Collaborative mindset with experience working across Strategy, Creative, and Analytics teams to deliver integrated marketing solutions.
Demonstrated ability to build and maintain strong client and partner relationships rooted in trust, transparency, and accountability.
A people-first approach to teamwork and leadership, contributing to an inclusive environment and supporting peers through knowledge sharing and collaboration.

Responsibilities

Own and manage affiliate marketing programs across a portfolio of clients, ensuring seamless execution, strong partner relationships, and measurable business impact.
Lead the strategic direction and day-to-day execution of affiliate programs across verticals and platforms, ensuring initiatives align with broader marketing goals and deliver against client KPIs.
Plan, launch, and optimize affiliate campaigns end-to-end, including account setup, partner recruitment, offer strategy, performance tracking, and ongoing program management.
Analyze campaign performance using platform reporting and partner insights; identify trends, risks, and opportunities, and translate findings into actionable optimizations that improve efficiency and scale.
Build and grow high-impact partner ecosystems by vetting new publishers, negotiating placements, and strengthening relationships with top-performing partners and platforms.
Serve as the primary point of contact for clients, providing clear communication, proactive recommendations, and timely responses to all program-related inquiries.
Collaborate cross-functionally with Strategy, Brand, Creative, and Analytics teams to translate high-level marketing objectives into tactical affiliate solutions that drive full-funnel performance.
Develop and maintain structured testing roadmaps (e.g., partner mix, commission strategies, placements) to continuously improve program outcomes and uncover new growth opportunities.
Monitor industry trends, platform updates, and competitive activity; proactively introduce innovative approaches that keep PMG and clients at the forefront of affiliate marketing.
Identify process improvements and scalable solutions that enhance team efficiency, campaign accuracy, and overall program performance.

Benefits

Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
Parental Leave: We provide paid parental leave to support your family during important life events.
Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
Fertility and Family Support: Access fertility benefits for all team members and their spouses.
Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
Pet Insurance: Protect your pet's health and your finances.
Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
Commuter Benefits: Access support for travel and commuting needs, where available.
Annual Bonus: All employees are eligible for an annual bonus.
Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.