About The Position

The Hybrid Practice Development Manager (PDM) is a field-based, full-time representative responsible for both capital sales and practice development. This role involves closing new placements for AuraLux within the assigned territory and ensuring the success of those accounts post-sale. The PDM is crucial in ensuring practices not only own the device but also thrive through their partnership with Acclaro. Success is measured by device installations, practice transformation, utilization rates, and recurring revenue generation through deep value delivery.

Requirements

  • 5+ years in medical aesthetics, medical device, or a related clinical sales environment
  • Demonstrated track record closing capital equipment deals
  • Experience training or supporting practices post-sale, not just handing off
  • Comfort running workshops, leading team meetings, and presenting to practice owners
  • Bachelor degree in business, healthcare, life sciences, or a related field
  • Ability and willingness to travel frequently within the Southern California region, including occasional evenings or weekends for events and trainings.

Nice To Haves

  • Clinical Background: (RN, MA, esthetician or similar)
  • Business consulting or practice management experience
  • Teaching or coaching experience/certification
  • Aesthetic device expertise (lasers, energy-based devices)
  • Previous PDM, CSM or similar role in medical device industry

Responsibilities

  • Prospect, develop, and close new device placements for AuraLux in your territory
  • Manage the full sales cycle from first conversation through contract execution
  • Build and maintain a pipeline that supports quarterly revenue targets
  • Represent Acclaro at industry events, tradeshows, and local market activations
  • Conduct Full-Day Brand Integration Workshops
  • Facilitate with entire practice team (not just provider)
  • Lead brand discovery exercises to understand practice identity
  • Co-create unique positioning statements
  • Establish team role and responsibilities (front desk vs consultant vs provider)
  • Provide hands-on Clinical Support
  • Business Systems Implementation
  • Event Support & Practice Activation
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