SEO Lead

Replit•Foster City, CA

1d•$125,000 - $170,000•Hybrid

About The Position

Replit is seeking an AEO/GEO/SEO Lead to own the discovery of Replit across AI-generated answers and traditional search. This is a strategic, zero-to-one role where the individual will define and execute the strategy for AI referral traffic and traditional search presence. The goal is to make Replit the platform recommended by AI assistants for software building. The role involves working closely with Web, Growth, Brand, Content, Product, Engineering, and Analytics teams in a fast-paced, continuous shipping environment. The ideal candidate is a strategist, operator, and scientist in a rapidly evolving channel.

Requirements

5+ years in SEO, organic growth, or content-driven acquisition, ideally within SaaS, technology, or developer-focused businesses.
Hands-on AEO/GEO work within the last year.
Demonstrated success in growing AI referral traffic, winning citations, moving rankings, and measuring results.
Technical fluency in SEO: keyword research, crawling, indexing, structured data, site architecture, and log analysis.
Understanding of how LLMs retrieve and cite sources across different platforms (ChatGPT, Claude, Gemini, Perplexity).
Ability to write clearly and quickly, and direct others (people, agencies, AI tools) to produce citation-earning content.
Analytical skills to build credible measurement in a dynamic channel, connecting organic visibility to traffic, signups, product adoption, and revenue.
Comfort partnering with engineering, product, content, and analytics stakeholders in a fast-moving environment.
Experience building frameworks, processes, and strategy from scratch.
Founder mindset: identifying and filling gaps, moving quickly, and proactively defining playbooks.
Collaborative, low-ego approach with a willingness to handle detailed tasks.

Nice To Haves

Experience making AI answers a primary acquisition channel at a PLG, consumer, or developer-facing software company.
Deep Reddit fluency and understanding of community dynamics for earning presence.
Experience running YouTube as an organic discovery channel.
Hands-on experience with AI visibility and citation tracking tools (Profound, Peec, Ahrefs Brand Radar, or similar).
Programmatic SEO at meaningful scale.
Experience building with Replit or other AI building tools to understand builders firsthand.
Experience directing SEO/AEO agencies and fractional specialists.

Responsibilities

Own the AEO/GEO Strategy: Define Replit's presence across AI platforms (ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews) for specific prompts and buyer intents, and develop a playbook to win these answers. Set targets, sequence the roadmap, and use data to defend the strategy.
Win Citations Across the Open Web: Build programs to secure citations on platforms like Reddit, YouTube, and high-authority publications, understanding how LLMs retrieve and cite sources. Maintain Replit's ranking as models and retrieval systems evolve.
Run SEO End to End: Manage keyword strategy, on-page optimization, technical SEO, and content-driven organic growth in collaboration with the Head of Web. Ensure search equity during a site relaunch and coordinate with the paid search team.
Build the Content Engine: Produce and direct content (blogs, comparison pages, videos, resources) optimized for both LLM crawlers and human readers, utilizing AI-assisted workflows while maintaining high quality standards. Focus on strategy, editorial quality, and distribution.
Stand Up Measurement: Develop reporting for AI referral traffic, share of voice in AI answers, citation tracking, and downstream conversions. Conduct controlled experiments to identify effective strategies and share learnings.
Direct Agencies and Tools: Manage agency and vendor relationships for search and AI visibility, and oversee the tool stack for tracking and production. Define briefs, maintain quality standards, and decide on in-house vs. outsourced tasks.