AEO/SEO Manager
About The Position
FIGS is seeking an AEO/SEO Manager to lead organic discovery across traditional SEO and emerging AI platforms like ChatGPT, Perplexity, Google AI overviews, and Gemini. This is a new role that requires deep technical expertise and strong communication skills. The successful candidate will develop strategy, foster cross-functional collaboration, and translate complex search and AI concepts into actionable guidance for marketing, site, product, and engineering teams. This position is crucial for driving organic revenue and brand visibility and will report to the VP of Growth and Integrated Media.
Requirements
- 5+ years in SEO
- 1-2 years actively working on AEO or AI search visibility
- Proven track record of growing organic traffic and revenue for e-commerce
- Strong technical SEO skills and ability to work directly with product and engineering teams
- Experience working with LLM concepts and tactical execution
Responsibilities
- Own the technical SEO health of wearfigs.com, including crawlability, indexing, site speed, Core Web Vitals, structured data, site mapping, and mobile performance.
- Lead research into search demand, content gaps, and on-page optimization across categories, products, and content pages.
- Manage internal linking strategy, URL architecture, and site transitions to prevent traffic interruptions.
- Collaborate with Narrative to build and maintain content strategies for both AEO and SEO, with Engineering and Product for technical implementation, and with Paid Marketing to identify overlap and impact.
- Monitor algorithm updates and proactively address changes that could affect site visibility.
- Develop and execute a strategy to increase brand/product visibility in AI-generated answers across all LLMs.
- Maintain FIGS' premium position and drive excellence across all LLMs.
- Test and iterate on content formats to develop best practices for LLM presence.
- Stay current on the evolution of major AI platforms regarding crawling, indexing, and source selection to create action plans.
- Manage existing vendor relationships with external SEO/AEO partners.
- Lead project management for multi-team initiatives, including defining scope, aligning stakeholders, tracking progress, and ensuring accountability.
- Build and present performance reports and strategic roadmaps to senior leadership, making data and recommendations accessible to non-technical audiences.
Benefits
- Equity: Opportunity to own shares of FIGS stock through new-hire equity program and Employee Stock Purchase Plan.
- Annual bonus: Eligible to participate in the FIGS annual bonus program.
- Premium medical, dental, and vision coverage.
- Full access to wellness services through Breethe and Classpass.
- 100% FIGS-sponsored life insurance and disability insurance.
- 401(k) program with a company match up to the first 6% of contribution.
- Generous paid time off: 12 company holidays and flexible vacation for salaried team members.
- Meaningful time away for baby bonding, including parental leave, new parent care meals, and a transition back to work for primary caregivers.
- FIGS sponsored Uber Eats voucher for in-office weeks.
- Personalized discount code for 50% off all FIGS products.
- Discount code for family and friends to enjoy a 25% discount site-wide.
- Access to FIGS Vet, Discounted Pet Daycare, Discounted Pet Insurance.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
