AEO/SEO Manager

FIGS•Santa Monica, CA

23h

About The Position

At FIGS, we’re building more than a brand—we’re building a lifelong relationship with the Awesome Humans who inspire us every day. We’re looking for an AEO/SEO Manager to own organic discovery across traditional SEO and emerging AI platforms: ChatGPT, Perplexity, Google AI overviews, Gemini, and beyond. This is a net-new role requiring both deep technical expertise and exceptional communication skills. This person will shape strategy, build cross-functional alignment, and translate complex search and AI concepts into clear direction for marketing, site, product, and engineering partners. This role is a key driver of organic revenue and brand visibility and will report to the VP of Growth and Integrated Media.

Requirements

5+ years in SEO with 1-2 years actively working on AEO or AI search visibility
Proven track record of growing organic traffic and revenue for e-commerce
Strong technical SEO skills: the ability to work directly with product and engineering teams
Experience working with LLM concepts and tactical execution

Responsibilities

Own the technical SEO health of the wearfigs.com : crawlability, indexing, site speed, Core Web Vitals, structured data, site mapping, and mobile performance.
Lead research into search demandin content gaps, on-page optimization across categories, products, and content pages.
Manage internal linking strategy, URL architecture, and any site transitions without traffic interruptions.
Work cross-functionally partnering with Narrative to build and maintain content strategies applicable to both AEO and SEO, Eng and Product for technical implementation, and Paid Marketing to understand overlap and impact.
Monitor algorithm updates and proactively address changes that might have a future impact on site visibility.
Develop and execute a strategy to increase brand/product visibility in AI-generated answers across all LLMs
Continue to drive excellence and maintain the FIGS premium position across all LLMs
Test and iterate on content formats to continue and develop best practices on how we show up on LLMs
Stay current on the evolution of major AI platforms on how they crawl, index, and select sources to create action plans.
Manage existing vendor relationships with external SEO/AEO partners and vendors
Lead project management across multi-team initiatives: define scope, align stakeholders, track progress, and hold partners accountable to timelines.
Build and present performance reports and strategic roadmaps to senior leadership, making data and recommendations accessible to non-technical audiences.

Benefits

Equity: All FIGS employees have the opportunity to own shares of FIGS stock through our new-hire equity program. Additionally, FIGS provides a discount when purchasing FIGS stock voluntarily through our FIGS Employee Stock Purchase Plan
Annual bonus: This position is eligible to participate in the FIGS annual bonus program
Comprehensive benefits and perks package focused on your well-being, including premium medical, dental and vision coverage, and full access to wellness services through Breethe and Classpass.
100% FIGS-sponsored life insurance and disability insurance
Amazing 401(k) program, with a company match up to the first 6% of your contribution
Generous paid time off - We have 12 company holidays. For salaried team members, we offer flexible vacation.
Meaningful time away for baby bonding, including parental leave, new parent care meals, and a transition back to work for primary caregivers
FIGS sponsored Uber Eats voucher for in-office weeks
Personalized discount code for 50% off all FIGS products, along with a separate code to share with family and friends to enjoy a 25% discount site-wide
Access to FIGS Vet, Discounted Pet Daycare, Discounted Pet Insurance, and so much more…