AEO and Digital Marketing Manager

Accertify, Inc.•Itasca, IL

28d•$125,000 - $150,000•Hybrid

About The Position

Accertify is seeking a hands-on Digital Marketing Manager to enhance the company's online presence and discoverability across various platforms, including traditional search, AI-powered answer engines (like ChatGPT, Perplexity, Google AI Overviews, Gemini), and their own website. This role is crucial in ensuring Accertify is visible and understood in the evolving landscape of buyer research, converting that visibility into marketing interactions, qualified leads, and sales pipeline. The manager will directly utilize tools like Profound, SEMrush, GA4, Google Ads, and WordPress, while directing a small team of a developer resource, a paid media resource, and a social/brand intern. Collaboration with the ABM/Demand Gen Manager and Events/Digital Experiences Manager is key to ensure integrated marketing efforts.

Requirements

AEO-forward mindset with a genuine understanding of how LLMs and answer engines discover, index, retrieve, evaluate, and cite content.
Direct experience with Profound or a comparable AEO/AI-visibility monitoring platform.
Direct experience with SEMrush.
Comfortable working inside WordPress for day-to-day content and structural changes.
Proficient in Google Analytics 4 and Google Ads.
Working-knowledge level proficiency in Salesforce (understanding data flow and pipeline impact).
Comfortable managing a YouTube channel end-to-end.
Comfortable directing a junior/intern-level social resource.
Comfortable operating in a SOC 2 compliant, security-conscious enterprise environment, with patience and discipline regarding tool vetting processes.

Nice To Haves

Familiarity with Qualified or comparable Salesforce-native conversational/chat platforms.
B2B enterprise technology marketing background.
Prior experience working in a regulated, security-conscious, or SOC 2/compliance-driven environment (fraud prevention, fintech, cybersecurity, healthcare, or similar).

Responsibilities

Own Accertify's visibility, accuracy, and citation frequency across AI answer engines and traditional organic search.
Conduct prompt-level, platform-level, and competitor-level analysis using Profound to inform content and technical SEO strategies.
Utilize SEMrush for keyword, technical SEO, and competitive research, applying findings to AI-specific tactics like structured data and content formatting.
Treat AI Answer Engine Optimization (AEO) as an ongoing experiment, testing new tactics and tracking their impact on visibility and citation metrics.
Collaborate with the AI/LLM team on AEO monitoring and reporting tools, ensuring adherence to security and legal vetting processes.
Partner with content and portfolio marketing to develop content optimized for citation and ranking.
Build and present recurring reports on AI-search performance, including visibility trends, citation share, sentiment, and competitor positioning.
Manage Accertify's presence on review platforms (G2, Capterra, TrustRadius) as part of the AEO strategy.
Update, optimize, and troubleshoot website content and structure directly within WordPress.
Manage Google Analytics 4 measurement and Google Ads campaign execution and optimization.
Direct a developer resource for advanced web tasks and a paid media resource for scaled campaign execution.
Manage the Qualified AI Chat website conversational experience.
Direct a social/brand intern on organic social execution and content support.
Own the YouTube channel, including content planning, publishing cadence, optimization, and performance tracking.
Understand and leverage social and video signals to enhance AEO/GEO visibility, recognizing their role in AI indexing and authority building.
Align social and video content with the AEO strategy to reinforce messaging and citations.
Ensure all marketing assets (landing pages, campaigns, chat flows) are correctly instrumented for Salesforce and Pardot integration.
Collaborate with the Marketing Automation/RevOps team to ensure seamless lead flow, scoring, and nurturing.
Coordinate with ABM/Demand Gen and Events/Digital Experiences teams to ensure visibility and content efforts support their initiatives and vice versa.