AEM Functional Lead

Accenture•Milwaukee, NY

2d•Hybrid

About The Position

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song The digital economy has caused a massive increase in the amount and importance of digital content. Digital content and the customer experience it fuels are, together, a vital expression of a brand’s voice and purpose.  We help leading brands create and deliver the right content for the right customer at the right time for immersive, relevant experiences. We offer an end-to-end approach to the content lifecycle and cut through the complexity for improved speed to market and relevance, at scale.  Our unique tools and services organize, store and optimize content, including taxonomy, rights and asset management, analytics and quality assurance.

Requirements

Minimum 5 years of experience leading full lifecycle digital platform implementations using SDLC methodologies, with responsibility for requirements gathering, solution design, and deployment of enterprise web content management solutions.
Minimum 3 years of experience delivering or re-launching Adobe Experience Manager (AEM) or other Web Content Management (WCM) platforms, including content governance, authoring workflows, and content publishing processes.
2+ years of experience serving as a functional lead, product owner, or business analyst , translating business requirements into user stories, managing product backlogs, facilitating Agile ceremonies, and driving feature prioritization.
3+ years of experience working with Adobe Experience Manager Sites and Assets , including content migration, taxonomy and metadata strategy, platform governance, integrations, and modern content delivery approaches such as headless CMS and Edge Delivery Services (EDS).
Understanding of modern AEM delivery patterns including Edge Delivery Services (EDS). document-based authoring, and headless content delivery approaches.
Familiarity with AI Fundamentals to understand the AI Features Supported by Adobe Ecosystem.
General understanding of the overall Application Architecture, including: Author, Publisher, Dispatcher, Load Balancing, CDN and other security layers.
Show deep understanding and knowledge in Agile development as well as in User Story/Backlog management

Nice To Haves

Adobe Experience Manager Business Practitioner
Adobe Experience Cloud Certifications
SAFe Agilist / Scrum Certifications

Responsibilities

Plan and perform analysis of content management activities and/or functions and guides the subsequent design and implementation or improvement of existing AEM applications
Own and prioritize product backlogs, facilitate backlog requirement sessions, and drive feature prioritization aligned to business objectives.
Lead content migration strategy including content inventory, rationalization, metadata mapping, governance, and migration execution planning.
Offer suggestions and recommendations during AEM solution design and execution phase from a functional perspective to ensure business intent is understood by the project team
Serve as the bridge/translator between the business team and technical resources during development and implementation to ensure that requirements and dependencies are well understood
Provide insights and recommendations around AEM best practices and drives client team for optimal decision making across global digital strategy, AEM platform governance, onboarding of net-new sites and other essential AEM digital deliverables
Outline pros and cons to AEM solutions and showcase a forward-thinking approach for both short term and long-term business use cases
Provide oversight across Adobe Assets/Analytics setup, taxonomy and configurations
Drive framework for Adobe tools to ultimately interface and integrate with Third Party applications
Help to identify technical feasibility of requirements while calling out gaps and raising issues accordingly
Oversee and serve as functional SME for integration points, workflows, content authoring, run management, platform governance as well as documentation deliverables
Lead and contribute to the definition of content governance procedures and business requirements, functional designs, and workflows for creating, managing and publishing web content
Assist with business process redesign, roadmap planning, and identifying touch points through multi-channel applications
Organize and assist in “bringing together” the suite of Adobe Cloud Marketing offerings (Sites, Assets, Analytics, Forms, Campaign, Target, Magento, etc.)
Mentor and coach team members by sharing perspective and knowledge of Content Management initiatives and maintaining open dialogue with colleagues and clients
Support the development of strong client relationships by building trust, rapport and strong working relationships with key sponsors, stakeholders, and team members