Advocacy Lead- Charlotte, NC

Enthuse-Marketing•Charlotte, NC

2h•$90,000 - $105,000•Onsite

About The Position

Enthuse is an education-led marketing agency dedicated to teaching the world to love client brands. As a fast-growing, WBENC-certified, 100% women-owned and led agency, we create engaging content and unforgettable experiences. We also empower women entrepreneurs by donating a portion of our profits. The Advocacy Lead will spearhead initiatives for a large spirits portfolio, focusing on bartender engagement, category education, and on-premise influence. This role connects suppliers, distributors, the hospitality community, and trade stakeholders, generating market intelligence to inform future strategies. The ideal candidate is passionate about spirits culture, well-connected in the hospitality industry, experienced in education and relationship building, and adept at translating trade insights into business opportunities.

Requirements

5+ years of experience in spirits, beverage alcohol, hospitality, brand advocacy, or related industries.
Strong understanding of spirits categories, cocktail culture, and hospitality operations.
Exceptional presentation, communication, and relationship-building skills.
Experience delivering educational programming and trade-facing events.
Commercial acumen and ability to connect advocacy efforts to business outcomes.
Strong analytical and observational skills with the ability to synthesize market insights into actionable recommendations.
Ability to tailor communications for a variety of on-premise environments.
Strong budget management skills.
Ability to work flexible hours and travel on an ad hoc basis including nights and weekends required.
Must have access to reliable transportation to travel to and from accounts.
Desire for mentorship and willingness to contribute to team culture.
Manage administrative tasks with attention to meeting agency compliance guidelines and standards.

Nice To Haves

Existing network within the bartending and beverage community preferred.
Bilingual (English and Spanish-speaking) a plus.

Responsibilities

Maintain all legal and marketing code guidelines.
Build authentic relationships with bartenders, beverage directors, bar owners, retailers, distributor partners, and industry influencers.
Develop and execute advocacy strategies to strengthen a spirits portfolio’s reputation and influence.
Represent the portfolio at trade events, industry conferences, tastings, cocktail competitions, and customer activations.
Conduct staff trainings, trade seminars, customer workshops, and distributor education sessions.
Design and deliver engaging educational programs on spirits categories, production methods, cocktail culture, and brand storytelling.
Assist customers in improving category understanding, menu development, cocktail execution, and premiumization opportunities.
Gather qualitative and quantitative insights from customers, bartenders, distributors, and industry stakeholders.
Manage agency initiatives including budget and expense management, reporting, and performance data tracking.
Serve as a key liaison for the portfolio, distributor, trade, and customers within a designated market.
Develop and deepen knowledge in spirits across several categories and skills in verbal and written presentation.
Complete accurate and timely management of agency initiatives.