Advisor, Partnerships Marketing

WestJet Group•Calgary, AB

3d•Onsite

About The Position

This position requires in-person collaboration up to five days a week. This arrangement is subject to change based on business requirements. Why WestJet: Since our story took off in 1996, WestJet has strived to enrich the lives of everyone in our world; a career with us is no exception. We’re proud to be one of Canada’s most admired and respected corporate cultures and continuously aim for the highest standards of service and success. Join us, this is where your career story takes off. Overview of the role: At WestJet, we believe great partnerships can take you places. Whether we're helping guests get more from their everyday experiences or bringing Canadians closer to the brands, teams and moments they love, our partnerships are an important part of how we build connection, loyalty and affinity for WestJet. As our portfolio of strategic partnerships continues to grow, we're looking for an Advisor, Partnerships Marketing to help turn these relationships into meaningful experiences for our guests and our partners. From TELUS, Skip, Canadian Tire and Petro-Canada to new partnerships on the horizon, you'll help bring partnership ideas to life through creative, integrated marketing programs that deliver value for both sides. Reporting to the Manager, Partnerships & Sponsorships Marketing, you'll work closely with Strategic Partnerships and Loyalty, alongside teams across Marketing, to connect the dots between partnership objectives, guest needs and WestJet's brand. You'll help take programs from idea to execution, bringing together internal teams, external partners and agencies to deliver work that gets noticed and gets results. This is a role for someone who loves making things happen. You'll balance priorities across multiple partnerships and projects, build strong internal and external relationships, spot opportunities and bring a thoughtful, organized approach to turning partnership potential into great marketing. And while partnerships are at the heart of the role, you'll also have the opportunity to help bring select brand-building sponsorships to life — from the Toronto Blue Jays and CFL to the CPL and Calgary Stampede — creating experiences that connect WestJet with Canadians in the moments that matter.

Requirements

3–5 years of experience in marketing, partnership marketing, sponsorship marketing, advertising or a related field.
Experience planning and executing marketing programs from brief through implementation across multiple channels.
Strong understanding of marketing fundamentals, with an interest in the intersection of brand, loyalty, partnerships and customer engagement.
Experience working with external partners, agencies, vendors and cross-functional internal teams.
Strong project management skills, with the ability to manage multiple priorities, timelines and deliverables simultaneously.
Excellent communication and relationship management skills, with the ability to build strong relationships and collaborate effectively with a diverse range of stakeholders.
Strong attention to detail and organizational skills, with the ability to manage complex deliverables while maintaining a focus on strategic objectives.
Ability to work independently, take initiative, and navigate a fast-paced, dynamic environment with changing priorities.
Strong analytical and problem-solving skills, with the ability to evaluate results and identify opportunities for improvement.
Proficiency in Microsoft Office, particularly PowerPoint, Excel and Word.
Ability to travel and support occasional onsite events and activations as required.

Nice To Haves

Understanding of loyalty marketing, loyalty economics and guest/member engagement is considered an asset.
Proficiency with JIRA, Monday and Tableau is an assets.
Experience in loyalty, partnerships, sponsorships, experiential marketing or the travel/hospitality industry is an asset.
Experience working with creative and media agencies is an asset.
French language skills are considered an asset.

Responsibilities

Support the development and execution of integrated marketing plans for WestJet's strategic partnership portfolio, ensuring programs deliver against WestJet and partner objectives.
Work closely with Strategic Partnerships and Loyalty to understand business objectives, identify opportunities and translate partnership commitments into effective marketing programs.
Track and deliver against contractual partner commitments, measuring and analyzing performance to identify insights and action optimizations in support of continuous improvement.
Manage day-to-day marketing activities for assigned partnerships, coordinating deliverables across internal teams, external partners, agencies and vendors.
Develop project plans, timelines, briefs and status updates to ensure initiatives are delivered on time, on brief and on budget.
Support the development of agency briefs and creative development, providing clear direction on objectives, audiences, key messages, channels and deliverables.
Collaborate across Marketing, including Creative, Media, Digital, Social, Communications, Loyalty and other channel teams, to deliver integrated partnership programs that are aligned to the WestJet brand.
Identify opportunities and support the planning and coordination of partnership activity across WestJet’s owned and earned channels, including integrated partner campaigns and multi-partner activations.
Support the development and execution of partner promotions, offers, content, experiences and campaigns designed to drive guest engagement and loyalty.
Build and maintain strong relationships with external partners, acting as a trusted marketing contact and ensuring effective communication and collaboration.
Coordinate approvals and ensure partnership marketing activity meets brand, legal, operational and partner requirements.
Track partnership deliverables, budgets and timelines, including purchase orders, invoicing and financial forecasting as required.
Monitor and report on campaign and partnership performance, using results and insights to make recommendations and optimize future activity.
Support partner business reviews, post-campaign reporting and measurement of key objectives and KPIs.
Proactively identify opportunities to deepen existing partnerships and create additional value for WestJet, our guests and our partners.
Support the planning and execution of select sponsorship marketing activations, including sports, cultural and community properties.
Assist with the delivery of sponsorship assets and benefits, consumer experiences, promotions, content and other marketing activations in collaboration with rights holders and internal stakeholders.
Support onsite events and activations as required, including coordination with partners, agencies and internal teams.