Advisor, Communications, Content & Channels

Canadian Tire Corporation • Toronto, ON

13d • CA$53,000 - CA$88,000

About The Position

The Advisor, Communications, Content & Channels will translate strategy into action, leading strategic narratives and campaigns that keep CTC employees informed and engaged, while elevating standards across content and channels. Reporting to the Manager of Communications, Content Strategy & Channels, this role involves working closely with colleagues, business partners, project teams, and senior leaders to design, deliver, and measure communications initiatives that advance business priorities and provide guidance on best practices. The ideal candidate must possess proven experience in strategic communications, writing and storytelling, and in managing internal communication platforms.

Requirements

• Strong writing, editing, and storytelling skills, with the ability to simplify complex topics for diverse audiences.
• Experience developing and executing integrated communications plans for business initiatives.
• Proficiency with Microsoft platforms (SharePoint, Viva Engage, Outlook, Teams) and comfort with analytics and reporting.
• Collaborative mindset and ability to build relationships across teams and with senior leaders.
• Growth-oriented, adaptable, and eager to leverage new tools and approaches (such as Copilot, Canva, and PowerPoint).
• Post-secondary education in Communications, PR, Journalism, or a related field.
• Ability to work a flexible schedule as required, which may include early mornings, evenings, and weekends.
• 5–7 years of experience in communications, public relations, or a related field.

Responsibilities

• Design and deliver integrated communications plans for priority programs, partnering with business teams and project groups.
• Serve as communications lead for major initiatives, managing end-to-end execution and stakeholder engagement.
• Write, edit, and adapt high-impact content for The Angle (intranet), Viva Engage, Outlook, Teams, presentations, and videos, ensuring alignment with CTC’s brand and voice.
• Advise on best practices for content strategy and channel management, recommending improvements to increase reach, engagement, and effectiveness.
• Support editorial planning and publishing schedules, collaborating with the Manager to ensure timely and consistent delivery.
• Analyze data on engagement metrics and employee feedback to inform insights that optimize content and channel performance.
• Provide informal coaching and support to team members, fostering collaboration and continuous improvement.
• Support change and issues management by crafting timely, clear communications for sensitive or complex topics.
• Support crisis and change communications by ensuring timely, clear, and targeted messaging.
• Assist with the management of external corporate communications channels as required.
• Other duties as assigned.

Benefits

• Store discounts
• Supported learning through our Triangle Learning Academy
• Canadian Tire Profit Sharing
• Retirement and savings programs for eligible employees
• Mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families
• Total well-being, and mental health tools and resources for all employees

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree