Advertising Manager

Yamaha Motor Corporation, USA•Kennesaw, GA

2d•Onsite

About The Position

Yamaha has an excellent opportunity for an Advertising Manager to join our Watercraft team in Kennesaw, GA. In this role you will develop and manage the advertising strategy for the WaterCraft product line based on Marketing direction. This role ensures the effective design, implementation, and distribution of all advertising materials - including print, digital and video, consistent with corporate brand standards.

Requirements

Bachelor’s degree in Business, Marketing, Journalism, or a related field.
10+ years of Advertising/Marketing experience on brand or agency side; a passion for and knowledge of the Powersports/Marine industry is a plus.
Strong verbal (presentation) and written communication skills.
Proven negotiation skills and the ability to present strategic messages to wide audiences.
Solid computer proficiency, specifically in Microsoft Office.
Ability to travel approximately 20% as needed.
Must perform all other duties outstandingly and consistent with guidelines, as assigned.

Nice To Haves

a passion for and knowledge of the Powersports/Marine industry is a plus.

Responsibilities

Develop and manage brand positioning, strategic messaging, and advertising programs based on marketing direction.
Direct agencies and vendors on strategy, advertising, content capture/development, and digital content. This includes photoshoot executing, vendor selection, contract negotiation, and monitoring of professional standards.
Manage advertising expenditures to budget (approx. $4M), including prompt invoice review, monthly actual analysis, and forecast revisions.
Disseminate national advertising direction across regional marketing and dealer networks. Collaborate with Events Manager and Digital Ops Manager to leverage events, sponsorships, and racing into advertising plan.
Lead the creation of POP, sales literature, catalogs, and dealer support materials, including the management of co-op advertising programs and claims.
Ensure all materials adhere to logo, brand and recommended safety standards, coordinate content review through the legal department for pre-approval.
Direct and define guidelines for processing of all co-op claims by Co-op Specialist. Reviews all co-op claims that require review and/or exceed Coordinators level of authority.
Manage, develop, and inspire direct reports (e.g., Specialists, Coordinators) to achieve results consistent with marketing objectives.
Works with other members of marketing division as well as research and product management to maintain campaign themes.