Advertising and Platform Manager

Sight & Sound•Paradise Township, PA

5h•Onsite

About The Position

Sight & Sound is an organization comprised of people with diverse talents coming together as one in Christ to tell His story through who we are and what we do. They foster a culture of love for God and love for others, trust and teamwork, and a collaborative environment in which they get to do their best work every day. In support of the global marketing strategy and brand development efforts, the Advertising and Platform Manager will lead the management of Sight & Sound’s paid advertising channels as well as owned digital platforms including websites, social media, and email marketing initiatives.

Requirements

Excellent communication skills
Team player who excels in fast-paced collaborative environments with the ability to engage with a wide variety of individuals, teams, and agencies
Extremely detail oriented with exceptional project management skills, and a keen eye for design and excellence
Proven experience managing multiple digital platforms such as Facebook, Instagram, Mail Chimp and website CMS
Experience in SEO, analytics, advertising, business practices, social media, email marketing and web development
Experience working in the creative process and content development
Passionate and creative thinker

Nice To Haves

Some travel may be required

Responsibilities

Manage marketing agency and advertising partner relationship while regularly evaluating paid advertising success and recommending shifts as needed. Advertising channels include Broadcast, CTV, Billboards, Radio, Digital Display, Google Search, YouTube and OOH Advertising.
Develop and execute digital paid advertising plans using the following primary platforms: META, Google/YouTube, Microsoft BING, LinkedIn.
Evaluate and report marketing performance of all platforms and advertising channels by tracking, studying and analyzing key metrics. This includes managing the Customer Data Platform to capture information to target and retarget audience groups.
Lead website optimization, including content management processes, backend SEO and new development initiatives.
Partner with team to help manage the Sight & Sound TV Platform and content. Guide Digital Marketing Specialist in execution of content and platform support strategies.
Partner with Marketing and Communications team to help develop digital campaign plans that compliment paid media plans and support all branches of Sight & Sound Ministries, including Theaters, Films, TV and Conservatory.
Develop strong partnerships with Software and Business Development teams to collaborate on and inform new digital marketing initiatives.
Proactively evaluate digital marketing and social media best practices and advancements to inform on future planning and opportunities.
Develop an understanding of the brand standards and voice to ensure consistency across all forms of representation.
Other duties as assigned.