Advertising and Communications Manager

PAM Transport • Tontitown, AR

17h • Onsite

About The Position

PAM Transport is looking for an Advertising & Communications Manager to oversee driver recruiting advertising and communications efforts across platforms including Google, Indeed, Facebook, social media, and other digital channels. This role will be responsible for creating, managing, tracking, and optimizing recruiting advertisements to drive qualified CDL-A driver leads. The position will monitor advertising performance daily, track trends and lead flow, and provide reporting and recommendations to leadership teams throughout the month.

Requirements

• Strong understanding of digital advertising platforms including Google Ads, Facebook/Meta, and Indeed
• Proficient in data analytics and performance tracking tools including Excel, Google Analytics, ATS reporting tools, and related systems
• Excellent communication, leadership, and organizational skills
• Ability to work independently in a fast-paced environment
• Experience managing people, projects, and team priorities
• 2+ years of experience in Marketing, Advertising, Communications, or related field
• Bachelor’s degree in Marketing, Journalism, Communications, or related field preferred

Nice To Haves

• Leadership or management experience preferred
• Experience within the transportation industry is preferred, but not required

Responsibilities

• Manage recruiting advertising campaigns across digital platforms
• Track advertising performance, lead flow, and ROI using excel and power BI.
• Present monthly advertising plans and report campaign results
• Manage advertising budget and set monthly spend across all marketing and recruiting platforms to optimize performance and hiring outcomes.
• Work with recruiting and marketing teams on advertising strategy and creative content
• Manage vendors, job boards, and advertising partners
• Oversee social media, communications, and company media efforts
• Manage a creative team of 3 employees (advertising coord, graphic designer, videographer) and help prioritize projects, workload, and deadlines
• Provide leadership, direction, and feedback to team members to ensure projects are completed efficiently and aligned with company goals
• Manage multiple projects at once in a fast-paced environment

Benefits

• Medical/Dental/Vision Insurance
• 401K
• PTO

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level