Advertising Account Executive

Urban Ridge Supplies•Buffalo, NY

14h•Hybrid

About The Position

Spectrum Reach, the advertising sales division of Spectrum, offers premium video solutions to businesses and advertising agencies nationwide. This role is within the In Market Sales Team as an Account Executive, focused on growing sales, promoting Spectrum Reach Media Solutions, and expanding awareness of their offerings to advertisers. The Account Executive will lead sales and client management for their book of business, driving revenue through account management and proactive selling of data-driven media solutions.

Requirements

Ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.
Proven track record of exceeding revenue expectations
1+ years outside or B2B sales experience
Ability to use data in the development and sale of a media strategy
Adept at presenting complex solutions in a simple, easy to understand manner
Understanding of the media landscape and evolving dynamics of advertising within it
Strong presentation skills with the ability to speak with C-level clients; confident in negotiating
Local and regional travel; valid driver’s license and safe driving record

Nice To Haves

Accustomed to building processes to hold yourself accountable to goals; own your day
Familiarity of the Adtech ecosystem including ad network, ad exchange, SEM platform, DSP, SSP, and other online advertising technology
Progressive sales experience in Digital advertising (preferably CTV), insertion order media and/or managed services to marketing decision-makers with brands and/or independent ad agencies
Knowledge of Salesforce
Ability to succeed in a fast-paced, rapidly changing environment while maintaining high levels of client relationships and business excellence
Knowledge of media research & planning tools (ie Strata, ComScore, Nielsen, GA4, etc.)
Passionate about the convergence of entertainment, technology, and data that is fueling new opportunities for Spectrum Reach and our customers.

Responsibilities

Achieve sales and strategic goals
Cultivate and nurture connections with brands and marketing/advertising agencies
Recognize business challenges that Spectrum Reach’s media solutions can address; connect solutions with business challenges
Oversee sales forecasting and reporting for your Book of Business
Communicate effectively with external partners, clients, and internal stakeholders with the ability to adapt your style and delivery to many levels of technical expertise
Deliver client results that earn repeat business