Advertising Account Director, Mid-Market

Demandbase

7d • Remote

About The Position

Demandbase is seeking an experienced and driven Advertising Account Director, Mid-Market to drive new business acquisition across the mid-market segment. This role is a unique opportunity for a mid-market seller to expand beyond ad-tech into SaaS and ABM, operating at the intersection of media, programmatic, software, and AI. You’ll own a defined mid-market territory focused primarily on net-new revenue acquisition, engaging accounts that may be new to Demandbase or have had limited prior engagement. The Advertising Account Director, Mid-Market will play a critical role in expanding Demandbase’s Advertising business by bringing new customers onto the platform and establishing a strong foundation for long-term growth. You’ll focus on identifying, engaging, and closing new opportunities while introducing Demandbase’s Ads and ABM solutions to prospective customers. This is an ideal role for a hunter-minded seller who thrives in fast-paced startup like environments and wants to broaden their expertise between media, adtech, and SaaS while helping shape Demandbase’s AI and mid-market Ads motion.

Requirements

• 3–5+ years of mid-market or new business sales experience in digital media, DSP, ad-tech, or related advertising solutions.
• Proven success closing net-new business and building pipeline through proactive prospecting, outreach, and discovery.
• Experience selling into marketing and advertising teams, with the ability to engage both decision-makers and functional buyers.
• Demonstrated ability to convert cold or lightly engaged accounts into first-time customers.
• Comfortable operating without rigid playbooks; thrives in fast-paced, evolving environments.
• Curiosity, initiative, and creativity in uncovering customer needs and aligning solutions
• Excitement of the use of AI, automation, and creative tactics to sell smarter

Nice To Haves

• SaaS/ABM familiarity is a plus, but not required—this role provides exposure and growth into SaaS sales motions.

Responsibilities

• Own a mid-market territory of approximately 100 accounts focused primarily on new opportunities.
• Prospect into new and previously unengaged accounts, developing greenfield opportunities from initial outreach through close.
• Convert previously inactive or lightly engaged accounts into new customers through discovery-led, consultative, collaborative selling.
• Build relationships with marketing, demand generation, and advertising leaders, developing multi-threaded engagement early in the sales cycle.
• Partner closely with GAD and ACS leads in a co-selling motion, aligning on account strategy and ensuring a cohesive SaaS and Ads go-to-market approach.
• Manage deal cycles ranging from fast-moving monthly or quarterly closes to more complex 6–9 month buying processes.
• Drive consistent outbound and inbound pipeline creation, maintain forecast accuracy, and execute disciplined sales processes.
• Serve as a trusted advisor in advertising, linking Demandbase’s Ads and ABM platforms to measurable customer outcomes.
• Collaborate cross-functionally with Marketing, Product, and Customer Success to strengthen Demandbase’s brand presence in the advertising ecosystem.

Benefits

• Up to 100% paid premiums for Medical and Vision coverage
• Mental wellness resources, including access to Modern Health
• Flexible PTO policy
• 15 paid holidays in 2025—including a three-day break around July 4th and a full week off for Thanksgiving
• No Internal Meetings Fridays
• Competitive 401(k) plan
• Short-term and long-term disability coverage
• Life insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed