Advanced Specialist, Geo Marketing

Pearson

9h

About The Position

The Advanced Specialist, Geo Marketing is responsible for owning key components
of campaign execution across U.S. marketing initiatives. Working closely with
the Senior Campaign Marketing Manager, this role ensures campaigns are delivered
on time, on message, and aligned to strategy.

This position is ideal for a highly organized, proactive marketer who is
confident managing campaign deliverables end-to-end — from brief through launch
and performance wrap-up. The role plays a critical part in delivering campaign
success during high-impact periods such as Back-to-School and throughout the
year.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5–7 years of experience in marketing or campaign execution roles.
• Strong project management and organizational skills with high attention to detail.
• Solid understanding of integrated marketing and digital channels.
• Experience using marketing tools and platforms (e.g. CRM, CMS, project management tools).
• Excellent communication and collaboration skills.
• Comfortable working in a fast-paced environment with shifting priorities.
• Understanding of the U.S. Higher Education and K-12 markets, including sales cycles and B2B2C marketing.

Responsibilities

• Support the creation and launch of integrated campaigns across digital, paid media, email, and social channels.
• Translate messaging and positioning into channel-ready assets and activation plans.
• Coordinate campaign calendars to ensure milestones are met and launch dates are achieved.
• Collaborate with Centers of Excellence teams to ensure alignment with global objectives and ways of working.
• Partner with Product Marketing to gather local insights and ensure messaging relevance.
• Work with creative agencies to manage campaign assets, provide feedback, and ensure timely delivery.
• Develop and maintain campaign documentation including briefs, asset trackers, and launch checklists.
• Monitor live campaign performance across channels and support ongoing optimization.
• Analyze campaign metrics and contribute to monthly, quarterly, and post-campaign reporting with clear insights and recommendations.
• Ensure campaign readiness through QA, approvals, asset handoffs, and go-live processes.
• Maintain a centralized library of campaign materials, templates, and documentation for consistency and reuse.
• Lead the creation and distribution of sales enablement materials, including marketing toolkits, presentations, product documentation, and case studies.
• Develop tailored assets for key accounts and ABM campaigns to support effective sales engagement.

Benefits

• This position is eligible to participate in an annual incentive program, and information on benefits offered is here.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level