Advanced Analytics Lead

Knit•New York, NY

1d•Hybrid

About The Position

Knit is an AI-native consumer research platform that helps brands automate and accelerate primary research. The platform condenses the entire quant + qual research process from weeks into days or hours for over 50 enterprise brands. Knit is redefining how insights teams operate by automating processes from survey generation to stakeholder-ready reports. The Advanced Analytics Lead will be the primary driver of advanced market research methodologies at Knit, establishing best practices, collaborating with researchers on project execution, and working closely with Product and AI Engineering teams to enhance the platform's capabilities. This role is crucial for increasing the value and caliber of Knit's research offerings.

Requirements

10+ years of experience in a market research agency or consulting environment, with a primary focus on advanced analytics and methodologies, ideally for enterprise and Fortune 500 clients.
Expertise in market research methodologies (concept testing, A&U, segmentation studies, brand positioning/tracking studies, creative testing, pricing studies, etc.).
Hands-on expertise to design and execute statistical methodologies such as driver analysis, significance testing, conjoint analysis, MaxDiff analysis, factor analysis, cluster analysis, regression analysis, TURF, correspondence analysis, pricing sensitivity techniques (Gabor Granger, Van Westendorp, etc.), and weighting.
Technical ability to independently run analyses end-to-end using analytics toolkits (e.g., R, Python, SPSS, Q, DisplayR), working directly with raw survey datasets, writing reusable code, and scaling workflows.
Extreme proclivity for automation and productization; experience innovating and building efficiencies into processes.
Solid understanding of marketing strategy and how to apply insights in a business context.
Demonstrated ability to mine data for consumer insights and translate them into actionable marketing recommendations.
Skilled at simplifying complex statistical ideas into clear, intuitive data visualizations.
Thorough knowledge of market research processes and best practices, including study and questionnaire design, sampling methodology, data processing, analysis, and dashboard design.
Strong verbal and written communication skills, and experience developing and delivering client presentations.
Innovative and out-of-the-box thinking, a hunger to learn new techniques, and the ability to develop novel approaches to solving market research problems.

Responsibilities

Designing advanced analytics workflows and collaborating with Product & Engineering to implement them in the Knit platform.
Establishing best practices and standards for applying advanced analytics techniques at Knit.
Working with Researchers to design and deliver advanced analytics for client market research projects.
Recommending market research methodologies and designing studies.
Interfacing with clients to develop new business and communicate insights.
Guiding questionnaire development for advanced analytics applications.
Guiding sampling methodology.
Analyzing data.
Executing advanced statistical modeling.
Data visualization.