Adobe Target Strategic Delivery Lead

Shift Paradigm

10d•Remote

About The Position

SH/FT is seeking an experienced Adobe Target contractor to support experimentation and personalization within a broader Adobe marketing technology ecosystem. This role will focus on hands-on configuration, execution, and optimization of web-based tests and targeted experiences, while collaborating closely with internal teams and client stakeholders to define and refine experimentation strategies. The engagement is for 20 hours per week for 3 months, with potential for extension. The role is for an Independent Contractor (IC) and ideally based in the US or Canada, overlapping with CST time zone. Occasional travel for workshops or training may be required.

Requirements

Strong hands-on experience working with Adobe Target in a production environment
Demonstrated experience configuring Target within a broader Adobe martech ecosystem (including AEP/RTCDP and CJA)
Experience designing and executing A/B/n, multivariate (MVT), experience targeting (XT), auto-allocate, auto-target, and Recommendations activities in Adobe Target
Hands-on experience configuring Adobe Launch for Target implementations, including rule-based event tracking and data layer integration
Comfortable working with audiences sourced from RTCDP and activated across channels
Experience building and managing Target profile attributes, profile scripts, and in-Target audience segments to support personalization use cases
Ability to interpret test results and partner with analytics teams to derive actionable insights, including familiarity with the CJA Experimentation panel and metrics such as lift, confidence, and conversion attribution
Experience working in enterprise-scale digital environments with multiple stakeholders
Strong communication skills, with the ability to explain technical concepts to non-technical stakeholders
Highly proactive, self-directed, and comfortable managing multiple workstreams
Detail-oriented and rigorous about QA, documentation, and validation; demonstrates ability to complete pre-launch activity validation thoroughly and on schedule
Comfortable working on a globally-distributed, remote team

Nice To Haves

Experience with advanced personalization strategies in Adobe Target, including Auto-Allocate, Auto-Target, MVT, Recommendations, geographic targeting, and rules-based personalization
Familiarity with Marketo for audience activation and ongoing email/SMS nurture programs
Experience advising internal or external clients on experimentation strategy and test design
Understanding of how experimentation data is leveraged within Customer Journey Analytics
Light JavaScript or front-end troubleshooting experience related to Target implementations

Responsibilities

Configure, manage, and optimize Adobe Target within a larger Adobe Experience Cloud stack, including integrations with Adobe Experience Platform (AEP), Real-Time CDP (RTCDP), Customer Journey Analytics (CJA), Adobe Launch, and Marketo
Design, build, test, and deploy web-based A/B/n, multivariate (MVT), experience targeting (XT), auto-allocate, auto-target, and Recommendations activities in Adobe Target
Partner with internal teams to translate business goals, hypotheses, and audience strategies into measurable tests and personalized experiences
Support more advanced targeting and personalization use cases over time, including geographic-based targeting, rule-based personalization, auto-target, and Recommendations-driven experiences
Ensure proper data flow and measurement between Target, AEP, and CJA to support reporting and insights
Support training of client team members new to Target
Advise on best practices and process optimization for experimentation design, audience usage, and test governance
Collaborate with internal and client stakeholders to help define test concepts, success criteria, and next-step optimizations
Perform end-to-end QA on all activities prior to launch, including validation of audience targeting, goal configuration, mbox/selector accuracy, and cross-browser/device rendering within agreed-upon timelines
Maintain activity documentation, naming conventions, and audit trails to support test governance and team continuity