Adobe Target Lead

Shift Paradigm

10d • Remote

About The Position

SH/FT is seeking an experienced Adobe Target contractor to support experimentation and personalization within a broader Adobe marketing technology ecosystem. This role will focus on hands-on configuration, execution, and optimization of web-based tests and targeted experiences, while collaborating closely with internal teams and client stakeholders to define and refine experimentation strategies. The engagement is for an Independent Contractor (IC) for approximately 20 hours per week for 3 months, with potential for extension. The role is remote, preferably within the US, and requires overlap with the CST time zone. The contractor will manage 1-2 concurrent client accounts.

Requirements

• Strong hands-on experience working with Adobe Target in a production environment
• Demonstrated experience configuring Target within a broader Adobe martech ecosystem (including AEP/RTCDP and CJA)
• Experience designing and executing web-based A/B/n tests and experience targeting activities
• Working knowledge of Adobe Launch and how it supports Target implementations
• Comfortable working with audiences sourced from RTCDP and activated across channels
• Ability to interpret test results and partner with analytics teams to derive actionable insights
• Experience working in enterprise-scale digital environments with multiple stakeholders
• Strong communication skills, with the ability to explain technical concepts to non-technical stakeholders
• Highly proactive, self-directed, and comfortable managing multiple workstreams
• Detail-oriented and rigorous about QA, documentation, and validation
• Comfortable working on a globally-distributed, remote team

Nice To Haves

• Experience with more advanced personalization strategies in Adobe Target (e.g., geographic targeting, rules-based personalization)
• Familiarity with Marketo for audience activation and ongoing email/SMS nurture programs
• Experience advising internal or external clients on experimentation strategy and test design
• Understanding of how experimentation data is leveraged within Customer Journey Analytics
• Light JavaScript or front-end troubleshooting experience related to Target implementations

Responsibilities

• Configure, manage, and optimize Adobe Target within a larger Adobe Experience Cloud stack, including integrations with Adobe Experience Platform (AEP), Real-Time CDP (RTCDP), Customer Journey Analytics (CJA), Adobe Launch, and Marketo
• Design, build, test, and deploy web-based A/B/n tests and experience target activities in Adobe Target
• Partner with internal teams to translate business goals, hypotheses, and audience strategies into measurable tests and personalized experiences
• Support more advanced targeting and personalization use cases over time, including geographic-based targeting and rule-based personalization
• Ensure proper data flow and measurement between Target, AEP, and CJA to support reporting and insights
• Support training of client team members new to Target
• Advise on best practices and process optimization for experimentation design, audience usage, and test governance
• Collaborate with internal and client stakeholders to help define test concepts, success criteria, and next-step optimizations

What This Job Offers

• Job Type: Part-time
• Career Level: Senior
• Education Level: No Education Listed