Product Manager – Adobe Target

Adobe•Lehi, UT

22h•Onsite

About The Position

We are seeking a skilled and motivated Product Manager to join our team in Lehi. The PM will be responsible for defining, prioritizing, and delivering high-quality digital experiences on Adobe Target. Collaborate with development, design, marketing, and business teams to meet customer needs and business goals. About Adobe Target Adobe Target is the industry-leading experimentation and personalization platform, enabling businesses to deliver optimized, technology-enhanced experiences across web, mobile, and emerging channels. Target powers real-time decisioning, advanced testing, and personalization at scale, helping brands improve engagement and conversion through data-driven insights and automation. Role Overview We are looking for a Product Manager to define and deliver the next generation of Adobe Target capabilities. You’ll join the Optimization & Personalization Product Management team, which is focused on building AI-powered experimentation and personalization workflows that integrate seamlessly with Adobe Experience Platform and emerging agentic AI solutions. Your work will accelerate customer experience optimization for thousands of global brands.

Requirements

Bachelor’s degree or equivalent experience, MBA or advanced degree preferred.
1-3 of product management experience, ideally in a SaaS or enterprise software
Interest in / experience with experimentation frameworks, personalization strategies, and AI/ML concepts.
Familiarity with cloud platforms, APIs, and integration patterns.
Excellent collaboration and communication skills to work across engineering, design, and business teams.
Strong analytical and problem-solving skills with a data-driven attitude.

Nice To Haves

Experience with AI products.
A portfolio of projects built using AI.
Knowledge of experimentation and agentic AI concepts.

Responsibilities

Competitive and Market Analysis: Research industry trends in experimentation, personalization, and technology-based optimization to inform roadmap priorities and maintain Adobe’s leadership position.
Build product: Partner with cross-functional teams to build prototypes and share a roadmap that advances capabilities in areas like agentic AI, experimentation and real-time personalization.
Translate Customer Needs into Requirements: Define detailed requirements based on deep understanding of customer jobs-to-be-done, focusing on workflows for experimentation, personalization, and data-supported decision making.
Collaborate Across Adobe Ecosystem: Work closely with other product managers, architects, and engineering leaders to deliver integrated solutions across Adobe Experience Platform, including AJO, AEM, CDP and CJA.
Drive Adoption and Continuous Improvement: Engage with early adopters, iterate quickly, and champion new capabilities to accelerate customer success and platform adoption.