Adobe Launch Specialist

Codetech•Charlotte, NC

14h

About The Position

The Adobe Launch Specialist serves as a hands-on implementation lead within the FAS Digital and Analytics team. The role translates business requirements into robust tagging strategies, scalable data layer designs, accurate analytics capture, and clear implementation documentation. It partners with Marketing, MarTech, Analytics, IT, and external vendors to implement, govern, and optimize measurement solutions that support segmentation, personalization, and performance analytics. The position also supports evaluation and adoption planning for Adobe Customer Journey Analytics (CJA). The specialist leads Adobe Launch and Adobe Web SDK implementations, maintains tags and data quality, establishes documentation and governance practices, and contributes to enterprise marketing technology initiatives. The role supports multi-site and omni-channel measurement across advisor-facing digital properties and helps make analytics capabilities more scalable and self-service.

Requirements

At least 5 years of hands-on experience in digital analytics implementation, tag management, or marketing technology operations, with clear ownership of Adobe Launch or Adobe Experience Platform Data Collection.
Deep expertise in Adobe Launch, including rules, data elements, extensions, environments, publishing workflows, and governance practices.
Strong experience implementing Adobe Analytics, including solution design, variable mapping, event tracking, QA validation, and audit remediation.
Experience with Adobe Web SDK, data layer design, and integrations across Adobe solutions such as AEM, Adobe Target, CDP, or related platforms.
Ability to create implementation documentation such as SDRs, technical specifications, testing evidence, and taxonomy standards.
Demonstrated ability to translate business requirements into scalable technical solutions and coordinate delivery across marketing, analytics, and IT teams.
Bachelor's degree in marketing, information systems, analytics, computer science, or a related field.
Strong knowledge of digital tagging QA methods, browser debugging tools, network inspection, and defect resolution practices.
Excellent analytical, communication, and stakeholder management skills, including the ability to lead discussions with technical and non-technical teams.
Strong project and program management discipline, including prioritization, documentation, and execution against measurable outcomes.

Nice To Haves

Adobe Launch or Adobe Data Collection certification.
Experience establishing scalable data layers and measurement taxonomies for complex website ecosystems.
Experience supporting or evaluating Adobe Customer Journey Analytics (CJA), Adobe Experience Platform (AEP), or related journey analytics capabilities.

Responsibilities

Develop and implement an Adobe Analytics strategy for multi-site tracking and scalable measurement across advisor-facing digital properties.
Lead Adobe Launch and Adobe Web SDK implementations, including rule design, data element configuration, extension management, and deployment governance.
Design and evolve a scalable data layer supporting integrations with Adobe Experience Manager (AEM), Adobe Target, CDP, and downstream analytics use cases.
Audit implementations, validate tracking against requirements, and troubleshoot issues in development, QA, and production environments.
Meet implementation SLAs, targeting delivery of documented strategy and Launch deployment within two weeks for standard analytics requests.
Maintain tags deployed through Adobe Launch and Adobe Web SDK, including Adobe Analytics, Adobe Target, Core services, and approved third-party publisher pixels.
Monitor tag performance, investigate defects, and work with MarTech and development teams to refine tagging structures, naming standards, and governance controls.
Establish and enforce quality practices targeting a 90% or higher defect-free implementation standard.
Create and maintain reference materials covering Adobe Analytics dimensions, metrics, events, taxonomy, and data layer specifications.
Maintain technical specifications, testing evidence, and change records so implementations are documented and auditable.
Work with stakeholders to define governance standards for tagging requests, implementation patterns, and measurement readiness.
Represent departmental Digital and Analytics in enterprise marketing technology initiatives focused on data acquisition, activation, and marketing outcomes.
Translate stakeholder requirements into documented use cases, implementation needs, and desired business outcomes for MarTech capabilities.
Contribute to hyper-personalization strategy by ensuring data collection, audience readiness, and measurement frameworks support segmentation and activation.
Participate in vendor evaluations and platform planning for digital data collection, analytics, and personalization technologies.
Support CJA evaluation and adoption planning with Enterprise MarTech, department Marketing, and analytics teams.
Develop test use cases to assess CJA business value, compare analytical outputs between Adobe Analytics and CJA, and support recommendations for future-state use.
Partner with marketing, IT, analytics teams, and external agencies to turn the 3–5 year technology roadmap into an executable implementation vision.
Provide leadership on digital analytics implementation best practices and partner with IT development teams on requirements, implementation strategy, testing, and release readiness.
Collaborate with enterprise platform teams to expand self-service and scalable use of Adobe Analytics and related MarTech capabilities.