Adobe CDP Data Architect || 100% Remote role
About The Position
The Adobe CDP Data Architect will lead the design, implementation, administration, and ongoing ownership of Adobe Experience Platform and related customer data platform capabilities. The role focuses on unifying customer and prospect information across sales, marketing, and service channels and using customer profiles, segmentation, identity resolution, and real-time event data to support analytics, decision-making, and audience-based marketing. This architect will translate business objectives into segmentation strategies and audience-building logic, set strategic direction, and coordinate delivery with cross-functional teams and marketing leadership. The role also oversees the CDP technology solution and its steady-state support, maintenance, enhancements, and technology roadmap, while collaborating with Insights and other digital marketing teams to improve measurement and marketing capabilities.
Requirements
- Experience with customer data platforms such as Adobe Experience Platform (RTCDP) or similar products.
- Strong understanding of customer profile segmentation and creating a 360-degree customer view in a CDP for analytics and decision-making.
- Proven track record managing successful CDP implementations and delivering business-growth capabilities.
- Experience in data architecture and data modeling; experience with CDP, CRM, paid media, social, and offline data is preferred in the posting.
- Understanding of data-driven marketing, analytics, and the use of real-time event data and associated attributes.
- Familiarity with CRM and marketing automation platforms such as Salesforce Sales Cloud and Salesforce Marketing Cloud.
- Hands-on expertise implementing and administering Adobe Experience Cloud products and marketing automation platforms and technologies.
- Understanding of identity resolution components and enabling technologies, including profile merge rules, identity graphs, and identity service providers.
- Experience with audience-based digital marketing strategy at an agency or brand.
- Ability to manage projects through a full lifecycle and deliver on time and on budget.
- Ability to translate business requirements into segmentation strategies and audience-building logic.
Nice To Haves
- Experience working with CDP, CRM, paid media, social, and offline data.
- One or more preferred certifications or accreditations: Adobe Experience Platform Sales Accreditation, Adobe Real-Time Customer Data Platform Sales Accreditation, or Adobe Customer Journey Analytics Sales Accreditation.
- Knowledge of Adobe CDP, RTCDP, Customer Data Platform, Adobe Journey Optimizer (AJO), and Salesforce Marketing Cloud.
Responsibilities
- Lead and manage successful CDP implementation and ongoing management, delivering capabilities that support business growth.
- Set strategic direction and drive execution in collaboration with cross-functional teams.
- Own Adobe Experience Platform and align platform capabilities with day-to-day marketing delivery and the broader technology roadmap.
- Oversee the CDP technology solution, including steady-state support, break/fix work, enhancements, and maintenance.
- Translate business requirements and objectives into segmentation strategies and audience-building logic.
- Drive the unification of customer and prospect information across sales, marketing, and service channels.
- Collaborate with the Insights team to refine and optimize measurement processes.
- Implement and refine Adobe products and marketing automation systems.
- Collaborate with Marketing leadership to evolve the use of data, enable real-time client responsiveness, and reduce redundancy.
- Manage project delivery through the full lifecycle, including prioritization, sequencing, execution, and on-time, on-budget delivery.
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What This Job Offers
Career Level
Senior
Education Level
No Education Listed
