Adobe Analytics Consultant
About The Position
The Bank is seeking an experienced Adobe Analytics professional to audit, optimize, and modernize its digital measurement ecosystem. The role assesses current analytics and tracking capabilities, identifies gaps, and implements improvements across Adobe Analytics, Adobe Launch, Snowflake, and paid media platforms. The position is fully remote and based out of Troy, Michigan, as a contract-to-hire role. The ideal candidate is a hands-on analytics expert who can independently audit, troubleshoot, implement, and optimize digital measurement solutions, while communicating findings and recommendations effectively to business leaders. The position is described as intermediate level.
Requirements
- At least 7 years of Adobe Analytics experience.
- Strong expertise in Adobe Launch (AEP Tags), Adobe Web SDK, and Adobe Analytics.
- Experience with data layers, tagging strategies, and digital measurement frameworks.
- Advanced SQL skills and experience with Snowflake or similar data warehouses.
- Knowledge of marketing attribution, campaign tracking, and conversion optimization.
- Experience debugging and validating analytics implementations.
- Strong communication and stakeholder management skills.
Nice To Haves
- Experience in financial services, banking, insurance, or another regulated industry.
- Experience with Customer Journey Analytics (CJA), AEP, RT-CDP, or Audience Manager.
- Familiarity with Google Ads, Meta, LinkedIn, and SEO analytics platforms.
- Experience with server-side tracking and conversion APIs.
Responsibilities
- Audit existing Adobe Analytics, Adobe Launch, data layer, and Snowflake environments.
- Identify tracking, attribution, and reporting gaps and provide prioritized recommendations.
- Configure and optimize Adobe Analytics, Adobe Launch, and Web SDK implementations.
- Design and improve data layer architecture and measurement frameworks.
- Support campaign tracking, attribution modeling, and conversion measurement.
- Build and enhance Snowflake datasets for marketing and digital analytics.
- Develop dashboards and reporting for marketing performance, funnel analysis, ROAS, and attribution.
- Partner with marketing, analytics, and development teams to implement and validate solutions.
- Document processes, technical specifications, and recommendations.
- Debug and validate analytics implementations.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Critical illness, accident, and hospital coverage
- 401(k) retirement plan with pre-tax and Roth post-tax contribution options
- Voluntary life and AD&D insurance for the employee and dependents
- Short- and long-term disability coverage
- Health Spending Account (HSA)
- Transportation benefits
- Employee Assistance Program
- Time off or leave, including PTO, vacation, or sick leave
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What This Job Offers
Career Level
Mid Level
Education Level
No Education Listed
