Admissions & Marketing Coordinator (Part-Time)

Rise Academy•Richmond, VA

About The Position

Rise Academy is a faith-based private high school in Richmond’s East End dedicated to cultivating the God-given potential of every student through rigorous academics, strong relationships, and meaningful opportunities for growth. At Rise Academy, we believe students flourish when they are known, challenged, and supported within a mission-driven community. We are seeking a passionate, creative, and relationship-oriented professional to serve as our Admissions & Marketing Coordinator — a key role focused on growing enrollment, telling the story of Rise Academy, and creating meaningful connections with prospective families. Position Summary The Admissions & Marketing Coordinator supports the school’s enrollment growth by generating interest in the school, sharing its story, and guiding prospective families through the early stages of the admissions journey. This role focuses on recruitment, relationship-building, and storytelling to help families understand and connect with the school's mission and culture. This position plays a key role in moving families from initial interest to application, at which point they are transitioned to the Office Administrator for enrollment processing and onboarding. Focus of the Role Growth + recruitment + storytelling

Requirements

Bachelor’s degree preferred
Experience in admissions, marketing, communications, education, or relationship-based roles
Strong interpersonal and communication skills
Experience managing social media platforms and website content preferred
Comfortable creating digital content (photography, newsletters, basic design tools helpful)
Highly organized with strong follow-through
Ability to build trust and relationships with families
Experience in school or nonprofit environments preferred

Responsibilities

Generate interest in the school through outreach, engagement, and visibility efforts
Build and maintain relationships with prospective families prior to application
Respond to initial inquiries and nurture early-stage interest in the school
Support the school’s efforts to attract mission-aligned students and families
Serves as a back up to (Fife)
Lead tours, shadow days, and open houses as the primary host and guide
Create welcoming and informative experiences for prospective students and families
Support families in understanding the school’s mission, culture, and programs
Maintain consistent communication with families during the inquiry and consideration stages
Manage the school’s social media accounts, including content creation, posting, and engagement
Oversee updates and maintenance of the school website, ensuring accuracy, clarity, and alignment with school messaging
Create and share the school’s story through newsletters, photography, and digital content
Highlight student life, academics, athletics, and community experiences
Support branding and messaging that reflect the school’s identity and mission
Build a consistent and engaging public presence for the school across platforms
Track prospective family engagement from inquiry through application
Encourage and support families as they move toward application
Ensure smooth handoff of applicants to the Office Administrator once applications are submitted
Maintain organized records of prospective family interactions and pipeline activity
Plan and support admissions events such as open houses, information sessions, and visit days
Coordinate logistics, materials, and communication for recruitment events
Ensure events reflect the culture and strengths of the school