Admissions Counselor

Maryland Connect

About The Position

The Admissions Counselor leads recruitment, application review, and yield efforts for an assigned territory, using student engagement, travel, creativity, and data to support undergraduate enrollment goals. The position represents the university to prospective students, families, school counselors, and community partners, and provides responsive, student-centered service throughout the admissions process. The role reports to the Associate Director of First-Year Admissions. The counselor conducts in-person and virtual recruitment programs and reviews applications under university policies and admissions standards. The position requires extensive recruitment travel, including overnight and out-of-state travel, and evening and weekend work during peak recruitment periods from August through November and March through May. State per diem and approved travel expenses are provided under university and state travel policies. The position also maintains admissions records, reports, and territory performance data and collaborates with campus departments and external stakeholders to coordinate recruitment and enrollment efforts.

Requirements

  • Bachelor's degree required.
  • Demonstrated ability to engage prospective students, families, school counselors, and community partners professionally and in a student-centered manner.
  • Strong oral, written, interpersonal, presentation, and organizational skills.
  • Ability to manage recruitment goals, competing priorities, and a high-volume workload with attention to detail.
  • Ability to learn and use admissions systems, including Slate, PeopleSoft, high school visit scheduling platforms, and related technology.
  • Ability to work independently and collaboratively with internal and external partners.
  • Willingness and ability to travel extensively for recruitment, including overnight and out-of-state travel, with evening and weekend work during peak periods.
  • Ability to perform the duties of the position with or without reasonable accommodation.
  • Must successfully complete a background check satisfactory to the university.

Nice To Haves

  • One to three years of professional admissions, recruitment, student services, sales, school counseling, or related experience preferred.
  • Experience using data, reports, CRM systems, databases, and communication platforms to support outreach, recruitment, and enrollment goals preferred.

Responsibilities

  • Manage an assigned recruitment territory and support undergraduate enrollment goals through travel, outreach, application review, and yield activities.
  • Represent the university through recruitment travel, including high school and community college visits, college fairs, community events, and regional programs.
  • Plan and conduct in-person and virtual recruitment programs, presentations, appointments, webinars, and yield events for prospective students, families, school counselors, and community partners.
  • Review applications, evaluate credentials, and make admissions recommendations or decisions in accordance with university policies and admissions standards.
  • Provide responsive, student-centered service to prospective students, applicants, admitted students, families, and campus partners.
  • Build and maintain relationships with school counselors, community-based organizations, community colleges, campus partners, and other stakeholders supporting undergraduate enrollment.
  • Collaborate with academic departments, Financial Aid, Registrar, Orientation, Student Affairs, Marketing and Communications, and other campus offices to coordinate recruitment and enrollment.
  • Lead targeted recruitment activities and special projects that advance enrollment goals, including outreach to underrepresented student populations and priority markets.
  • Use Slate, PeopleSoft, high school visit scheduling platforms, and related admissions technology to manage records, document communications, support outreach campaigns, and track applicants through the enrollment funnel.
  • Maintain accurate recruitment and admissions data, prepare reports, assess territory performance, and use data to identify outreach opportunities and support enrollment decisions.
  • Perform other duties as assigned.

Benefits

  • Medical, dental, and vision insurance options.
  • Life and disability insurance.
  • Retirement plan contributions.
  • Paid leave.
  • Federal holidays for regular employees.
  • State per diem and approved travel expenses in accordance with university and state travel policies.
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