Admissions and Marketing Liaison (post-acute)

Diversicare Healthcare Services - Tuscaloosa, AL•Tuscaloosa, AL

About The Position

Diversicare is seeking an Admissions and Marketing Liaison for its post-acute care center in Marion, Alabama. The role develops and manages assigned accounts in key market segments, builds the center’s presence in the community, and strengthens relationships with referral sources and other decision-makers. Working with the Administrator and center team, the liaison identifies business opportunities, matches referral needs with appropriate services, and works toward agreed-upon goals and increased use of center services. The liaison also guides patients and families through the admissions process. This includes communicating to understand care needs, accurately explaining the center’s services and clinical capabilities, providing thorough education, and helping ensure a positive experience while reducing unnecessary rehospitalizations. The position participates in center activities, completes required documentation, and upholds Diversicare’s mission, values, and service standards.

Requirements

Sales experience in the healthcare industry, preferably in long-term care.

Nice To Haves

Bachelor’s degree preferred.

Responsibilities

Develop and manage account assignments in key market segments as determined with the Administrator and, as appropriate, the sales manager.
Develop and maintain a positive, strong presence in the market and community.
Collaborate with referral sources and team members to facilitate open communication.
Build and maintain relationships with decision-makers, decision-influencers, and other appropriate contacts.
Work with referral sources to identify needs and match them with appropriate Diversicare solutions.
Identify opportunities to develop new business.
Meet or exceed goals determined with the Administrator.
Demonstrate growth over time in account utilization of center services.
Communicate with patients and families to determine the services and care that best meet their needs.
Accurately represent center services and clinical capabilities, demonstrate tour best practices, and use Diversicare Sales Steps.
Educate patients and families, understand their expectations, support a positive experience, and help reduce unnecessary rehospitalizations.
Participate in center meetings and activities as required, and complete and submit required reports, paperwork, and documentation accurately.
Demonstrate leadership by managing the admission process and collaborating with the center team.
Maintain professionalism and service excellence in support of Diversicare’s mission, values, and service standards.