Ad Ops Specialist (Evergreen)

Bauer Entertainment Marketing • Nashville, TN

5d • Hybrid

About The Position

Bauer Entertainment Marketing is seeking a hands-on, data-driven Ad Ops Specialist to execute, monitor, optimize, and scale paid advertising campaigns across digital and traditional platforms for our music, sports, and entertainment clients. This role is ideal for someone who lives inside ad platforms, understands the sales lifecycle of live events, and can make fast, confident optimization decisions that drive ticket sales. Hiring for this role is driven by client demand, which can shift quickly. This evergreen posting allows us to proactively build a pool of qualified candidates so we can move efficiently when hiring needs arise. While we are not actively hiring for this role at this time, we encourage you to apply so your information is on file when opportunities become available. Daily responsibilities include, but are not limited to, trafficking and launching campaigns across platforms, managing ad tags and tracking, monitoring delivery, troubleshooting technical issues, and ensuring campaigns run accurately and on time. The Ad Ops Specialist will also compile and analyze performance data, prepare clear reports, and collaborate with account managers and creative teams to ensure campaigns align with client goals. On an ongoing basis, the Ad Ops Specialist will provide BEM with insights, observations, and actionable recommendations to improve campaign performance, streamline ad operations, and maximize client results.

Requirements

• College graduate with a major in business, music, marketing, communication, sociology, or psychology
• 3+ years of hands-on experience building and optimizing campaigns in Meta, Google, YouTube, TikTok, and DSPs
• Experience with marketing and entertainment companies
• Hands-on experience leading paid social media advertising across Meta, TikTok, and LinkedIn, complemented by strong experience working with Google Ads, YouTube, and DSPs
• Proficient in tracking setup and troubleshooting, including pixels, conversions API, UTM parameters, and tag managers (Google Tag Manager, Meta Events Manager, TikTok Event Manager)
• Skilled in diagnosing and resolving issues with tags, discrepancies, pacing, and delivery across platforms
• Proven track record of driving measurable results (Revenue, ROAS, CPA, Conversions, CPM)
• Expert-level written and oral communication skills
• Proficient in Microsoft Office (e.g., Word, PowerPoint, Excel) and Google Products (e.g., Doc, Slides, Forms)
• Ability to work independently with minimal direction and supervision
• Excellent people skills for collaborating with colleagues and clients, in-person and remotely
• Highly organized, detail-oriented, efficient, and productive while simultaneously managing multiple tasks
• Needs to be instructed only once, but is not afraid to ask for clarification
• Capacity to get work done in a fast-paced environment not confined to a typical “9-to-5” day
• Confident, mature problem-solver, and adept at anticipating opportunities
• Handles objections with ease
• Seeks, welcomes, and uses constructive criticism to learn, improve, and grow
• Builds long-term relationships with clients while anticipating needs and upselling relevant services
• Strong organizational skills to manage multiple assets, deadlines, and platform requirements simultaneously
• Attention to detail to ensure accuracy and compliance across diverse media formats and specifications
• Analytical mindset with the ability to monitor performance, identify discrepancies, and support data-driven optimizations
• Clear communication skills to translate campaign results into actionable insights for internal teams and clients
• Adaptability in working across linear and digital channels with shifting priorities and timelines
• Creative writing and editing ability to craft compelling, on-brand promotional messaging

Nice To Haves

• Familiarity with Spotify

Responsibilities

• Trafficking and launching campaigns across platforms
• Managing ad tags and tracking
• Monitoring delivery
• Troubleshooting technical issues
• Ensuring campaigns run accurately and on time
• Compiling and analyzing performance data
• Preparing clear reports
• Collaborating with account managers and creative teams to ensure campaigns align with client goals
• Providing insights, observations, and actionable recommendations to improve campaign performance, streamline ad operations, and maximize client results
• Launch and monitor campaigns with accuracy and timeliness, ensuring alignment with client objectives
• Consistently achieve an average return on ad spend (ROAS) of at least 3X across all client accounts
• Provide clear, actionable performance reporting for a minimum of 5 clients each month
• Recommend and implement high-performing ad strategies by leveraging institutional knowledge from past campaigns and best practices drawn from industry resources
• Maintain a campaign error rate below 1% (e.g., overspending, mistargeting, incorrect creative) through rigorous QA processes
• Monitor campaign performance, pacing, and delivery, providing optimizations across DSPs, ad servers, and traditional media to maximize return
• Collaborate with creative teams to ensure ad messaging, copy, and visuals are platform-appropriate and performance-focused
• Ensure all assets meet specifications and are delivered on schedule
• Coordinate asset delivery and trafficking for TV, radio, display, video, and DOOH, ensuring compliance with specs and deadlines
• Collaborating with Project Managers to build campaign performance reports with a heavy focus on evaluating sales attribution data and campaign returns
• Oversee campaign builds completed by internal teams and provide quality assurance, ensuring proper structure, targeting, tracking, budget pacing, and creative alignment
• Reconcile media spend and vendor invoices, ensure accuracy and transparency

Benefits

• Flexible Scheduling
• Unlimited vacation with approval
• Networking Opportunities
• Professional & Personal Growth (approved marketing certifications, networking events, association memberships)
• Free annual Spotify or Apple Music membership
• Up to $300 “concert cash” a year
• Health Benefits (BlueCross BlueShield medical, dental, and vision group plans) - BEM will contribute 50% of the employee rate
• Team Recognition (Bauer Bucks for gift cards and experiences)
• Mental Health Mornings (Up to $50 per month)
• Physical Fitness Funds (Up to $50/month wellness stipend)
• Profit Share (for full-time employees after 1 year)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level