Ad Operations Specialist -Contract

Sia Experience•New York, NY

15h•Hybrid

About The Position

This is a technical ad operations role focused on the back-end execution layer of digital advertising: ad server trafficking, tag implementation, conversion tracking, technical QA, and live-campaign troubleshooting. You will be the person who makes campaigns technically work — not the person who plans media, builds audiences, writes copy, or manages client relationships. This role is NOT a fit for: digital marketing managers, paid media buyers/planners, campaign managers focused on strategy or optimization, social media managers, or generalist marketing executors. If your experience is primarily running paid social, managing budgets, or optimizing campaign performance (vs. trafficking and instrumenting them), this is not the right role.

Requirements

2+ years of hands-on ad trafficking experience in Campaign Manager 360 (CM360/DCM) — this is a hard requirement; resumes without demonstrable CM360 trafficking experience will not be considered
Working proficiency in Google Tag Manager, including implementing Floodlight tags, custom event tags, and third-party pixels, and authoring data layer specifications (event names, parameters, trigger logic, payload structure)
Hands-on experience with Google Analytics 4 (GA4) as a measurement and troubleshooting endpoint — configuring conversion events from scratch, validating with DebugView and Realtime reports, and reconciling GA4 data against ad server reporting
Experience designing and implementing conversion tracking across multiple platforms (Google Ads conversions, Meta Pixel/CAPI, Floodlight, LinkedIn Insight Tag) and reasoning about platform-specific attribution differences
Fluency in digital ad specs (IAB standards, VAST/VPAID for video, clickTag for display) and publisher trafficking workflows
Comfort reading and lightly modifying HTML/JavaScript snippets in tags and creatives, and inspecting network requests in browser DevTools — debugging tracking by UI alone is not sufficient for this role
Experience troubleshooting tracking discrepancies across ad server, GA4, and ad platforms, including duplicate conversions, attribution window differences, modeled vs observed conversions, and consent/blocking impacts

Nice To Haves

DV360 or The Trade Desk experience
Familiarity with server-side tagging, CAPI (Meta), or Enhanced Conversions
Adobe Analytics experience (in addition to GA4)
CM360 / DV360 / GA4 certifications

Responsibilities

Traffic end-to-end digital campaigns in ad servers (Campaign Manager 360 required; DV360 experience a plus), including placement setup, creative assignment, flight dates, budgets, and targeting — owning the technical build so campaigns launch on time and require minimal post-launch fixes
Implement, QA, and maintain conversion tracking across Floodlight activities, GA4 events, Meta Pixel/CAPI, Google Ads conversions, and third-party pixels via tag management systems (GTM required; Tealium or Adobe Launch a plus) — designing tracking holistically across platforms so attribution and data flows are reliable and trusted by media, analytics, and client teams
Perform pre-launch and post-launch technical QA on creative assets and tags — verifying publisher spec compliance (file size, dimensions, clickTag), cross-device rendering, click-through URL accuracy, and macro/parameter passing — to prevent rework and trafficking errors
Author and maintain tracking implementation documentation — data layer specs, event taxonomies, parameter mappings, trigger logic, and QA plans — and align dev, analytics, and paid media teams on tracking requirements before launch
Monitor live campaigns and debug tracking issues hands-on using browser DevTools (Network tab), GTM Preview mode, GA4 DebugView, and platform debuggers (Meta Test Events, LinkedIn Insight Tag Helper) — resolving broken tags, impression/click discrepancies, duplicate conversions, creative rendering failures, pacing anomalies, and tracker/reporting mismatches at the trafficking or tag layer (this role does not own bid, budget, or audience optimization)
Partner with media planning and analytics teams as the technical owner of delivery data: pull ad server reports, troubleshoot data-flow issues between ad server, DSP, and analytics platforms, and ensure clean data lands in reporting dashboards (media/analytics teams own the optimization decisions)