Acquisitions Performance Marketing Strategy Senior Manager

Wells Fargo Bank•Charlotte, NC

5d•Hybrid

About The Position

Wells Fargo is seeking a Product Management Senior Manager to support the continued evolution of the Branded Credit Card business. This role will play a critical part in driving disciplined, data-driven growth across acquisition channels by shaping originations strategy, delivering actionable insights, and strengthening performance management routines. The role will partner closely with Marketing, Credit, Finance, and Analytics teams to optimize acquisition performance, refine targeting and investment strategies, and ensure alignment to financial objectives and customer growth goals.

Requirements

7+ years of Product Management, product development, strategic planning, process management, change delivery, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
3+ years of management or leadership experience

Nice To Haves

Experience supporting customer acquisition, originations strategy, or performance marketing initiatives
Demonstrated ability to analyze complex datasets and translate insights into clear business actions
Strong communication skills with experience developing executive-ready presentations and material
Credit card or consumer lending experience, particularly in acquisitions or originations strategy
Experience in forecasting, financial planning, or performance analysis
Familiarity with competitive intelligence and market benchmarking
Strong understanding of credit risk, marketing economics, and acquisition funnels
Experience working across cross-functional teams in fast-paced, matrixed environments
Proven ability to manage multiple priorities and drive clarity in ambiguous situations
Advanced analytical skills, including experience with data tools and performance reporting frameworks
Exposure to AI‑enabled product capabilities or tools (including Copilot or similar technologies) is a plus.
Experience in Consumer Lending
Ability to synthesize multi-dimensional, complex, and interrelated concepts into clear, consumable, implications, actions, and decisions
Demonstrated track record of effective influencing and collaboration at all levels
Exceptional problem solving abilities
Exceptional ability to translate complex business and operational concepts so they are clearly understood in support of sound decisions to meet business objectives
Excellent written and oral communication skills with ability to clearly communicate results

Responsibilities

Develop and execute originations strategy planning routines, aligning channel performance with financial targets and growth priorities
Provide oversight for new account forecasting and O&R processes, ensuring accurate outlooks and clear articulation of risks and opportunities
Own and maintain core acquisition KPIs and performance dashboards, driving transparency and accountability across channels
Conduct competitive intelligence and market monitoring to inform positioning, targeting strategies, and investment decisions
Partner with cross-functional teams (Marketing, Credit, Finance, Analytics, Product) to analyze performance drivers and identify optimization opportunities
Manage and evolve the originations learning agenda, prioritizing test-and-learn initiatives to improve acquisition efficiency and credit outcomes
Synthesize insights into clear executive-level narratives, delivering Monthly/Quarterly Business Reviews and senior leadership presentations
Support development of channel and customer strategies using data-driven insights, including segmentation, targeting, and offer strategy refinement
Ensure alignment of strategies with risk frameworks, regulatory requirements, and business objectives
Contribute to continuous improvement of measurement frameworks, definitions, and reporting consistency
Foster a strong agile discipline that inspires teams to continuously improve delivery evidenced through key agility metrics
Build frameworks for complex decision making that enable effective debate and accelerate getting to the right answer