Account Strategist, Hospitality

Eighty Five Sixty•Del Mar, CA

1d•Hybrid

About The Position

For over 14 years, 85SIXTY has helped brands transform how they reach, acquire, and engage customers through an integrated blend of data, technology, cross-channel strategies, and creative thinking. More than a full-service digital consultancy, we’re a strategic partner driving both vision and execution. Founded in 2010 by a retail and eCommerce veteran, 85SIXTY thrives on a consultative, high-touch approach that delivers value across diverse disciplines. We partner with forward-thinking brands to fuel financial, operational, and strategic growth - simplifying complex challenges into actionable solutions. We’re seeking an experienced Account Strategist to lead key client relationships in the hospitality industry. In this role, you’ll serve as the primary point of contact across teams, overseeing client partnerships, shaping performance media strategies, and ensuring flawless execution across internal teams. Experience in orchestrating media campaigns that align with business goals, and establishing meaningful reporting is highly valued. This person will help guide discussions that translate insights into measurable business impact. The ideal candidate is a proven leader with exceptional organizational strength and a collaborative mindset. You’ll guide multidisciplinary teams across paid media, social activations and creative roadmaps, analytics, and SEO to elevate performance. This role requires a balance of high-level strategic thinking and hands-on involvement, ensuring client growth and satisfaction at every step. Experience working in hospitality and travel is required. Must be comfortable navigating junior and senior level clients as well as internal and external stakeholders.

Requirements

4+ years of experience in account management and/or hospitality brand marketing.
A bachelor’s in marketing, business, or related discipline.
Experience with digital media including Paid Search, Paid Social, and multi-tactic Programmatic.
Able to demonstrate and speak to digital performance marketing - advise on paid media against performance targets (ROAS, CPA).
Customer-facing experience, presenting and advising on performance metrics and optimizations.
A high degree of accuracy is required in all aspects of this job including a proven ability to manage budgets in a strategic fashion to achieve clients’ business objectives.
Should be highly proficient in Google Slides and Sheets.
Ability to develop strong relationships internally and externally by gaining trust and delivering on expectations.
Extremely motivated, ready to learn new skills, and comfortable in a high-paced environment working across multiple clients.
Experience working in hospitality and travel is required.
Must be comfortable navigating junior and senior level clients as well as internal and external stakeholders.

Responsibilities

Day-to-day interface between clients and the agency.
Lead regular client presentations, calls, and strategic discussions.
Build a strong working and personal relationship with client contacts.
Direct and oversee the development of cross-agency integrated marketing programs.
Spearheads the process from strategy to implementation to reporting.
Define and develop KPIs for project success with clients.
Partner with internal teams and external partners to communicate client objectives and develop strategic solutions.
Effectively execute the marketing programs including written communication of changes and updates to all teams.
Oversee client budgets, pacing, and billing.
Expertly present complex reports, ideas, and concepts to clients in formal and informal settings.
Work closely with internal team members to construct custom views of business data that will allow for detailed insights and actionable takeaways within client reports.
Thoroughly understand the client’s business/brand, competitive environment, industry trends, and overall marketing plans/goals.
Oversee the quality of all work provided to clients ensuring it stays on brand.
Provide support across analytics and other reporting, testing and QA, and vendor selection and management.