Account Strategist, Performance Marketing

Dotdash Meredith•New York, NY

21h•$67,000 - $80,000•Hybrid

About The Position

The Account Strategist is responsible for the conceiving, managing and executing online marketing initiatives and management of all advertising programs and associated revenue pre- and post-sale. This includes media plan creation, campaign implementation, optimization, reporting, program retention and renewal, and ensuring prompt and proper resolution of advertiser business issues. This role reports to the Associate Director, Performance Marketing. You will work closely with Partnerships leadership as well as the Account Strategy, Ad Ops, Invoicing/Billing, and Revenue Operations Teams at People Inc. You will serve as a trusted strategic partner to sales and clients, helping translate business objectives into impactful media recommendations while leveraging campaign insights, measurement solutions, and optimization strategies to exceed performance goals. The ideal candidate is proactive, solutions-oriented, and passionate about identifying opportunities to evolve our offerings, strengthen client relationships, and grow revenue across the Performance Marketing Team.

Requirements

4-year degree required; marketing or business degree preferred. Additional digital marketing or sales experience may substitute for education on a year-for-year basis
Minimum of 2 years of marketing, sales and/or account management experience; including one year of digital advertising experience.
Possess excellent organizational, interpersonal, and influential written and verbal communication skills. Ability to quickly form relationships usually by telephone or email
Ability to collaborate cross-functionally; ability to exercise judgment and flexibility in balancing program requirements, milestones, and keeping people and projects moving on schedule
High attention to detail. Strong analytical, quantitative and strategic problem solving. Excellent grammar, spelling and proofreading skills
Positive and confident disposition when responding to frequent deadlines for multiple customers (internal and external)
High degree of proficiency in MS Office products. Ability to use databases. Excellent working knowledge of Excel, Word, PowerPoint, Outlook.
Demonstrated ability to quickly build positive team relationships
Be able to think strategically and act tactically

Nice To Haves

Project management experience is a plus
Familiarity with Performance Marketing tactics & execution are a plus
Prior experience with Google Ad Manager is a plus
Familiarity with Looker is a plus

Responsibilities

Respond to RFPs, develop media plans in line with strategic marketing goals.
Execute and implement advertising campaigns to ensure delivery and performance. Includes taking a leadership role to coordinate efforts between other cross-functional teams as necessary to implement custom elements. Position interfaces with Ad Product and Creative.
Embody white glove service to our clients and serve as the internal and external point of contact for execution, particularly in post-sale
Work with Ad Operations to ensure clients’ ads are trafficked, monitored, and optimized.
Maximize campaign performance and company revenue by coordinating reports to further increase success rate and renew/grow current business.
Update contract management system with campaign change orders (campaign delays, optimizations, etc.) and alert team of changes that will affect revenue.