Account Manager

Pathlabs•Missoula, MT

3d•Hybrid

About The Position

Pathlabs is an end-to-end digital media partner built for agencies, providing planning, execution, optimization, and reporting for performance-based paid advertising campaigns. The Account Manager is part of the Media Services team, which manages customer operations and campaign execution, analysis, reporting, and account growth. This position is responsible for customer onboarding, communications, retention, and growth, and serves as the lead point of contact and trusted advisor for a portfolio of clients. The Account Manager develops media strategies and plans, interprets campaign performance, recommends solutions, coordinates internal work on clients’ behalf, and identifies opportunities to grow profitable partnerships. The role also includes project management, participation in pitches as needed, and mentorship of account associates. The position requires a background in advertising and/or marketing, comfort with technology and data, and strong client-service and communication abilities. A four-year degree in a related field or at least three years of digital advertising, media planning, or digital strategy experience is required. Pathlabs offers a hybrid workplace with in-office, flexible, and remote options. The position is not eligible for immigration sponsorship.

Requirements

Background in advertising and/or marketing.
Comfort with technology and data analysis.
Strong mathematical and organizational skills.
Ability to solve complex problems and work with intricate systems.
Ability to navigate Google Analytics, social channels, DSPs, and related technology.
Ability to delegate tasks effectively.
Experience with project management and project-management platforms.
Proven track record of managing projects efficiently and effectively.
Ability to communicate insights and tell stories with data.
Strong written email communication skills and excellent people skills.
Professional appearance and persona.
Willingness to work long or non-standard hours when necessary and travel to clients when necessary.
Ability to handle pressure, maintain composure, and remain customer-focused while solving problems.
Adaptability as products and services evolve.
Use of active personal social accounts with two-factor security for business purposes.
Four-year degree in a related field or a minimum of three years of digital advertising, media planning, or digital strategy experience.
Alignment with Pathlabs’ core values: Unforgettable Service, People First, Own It, and Master The Craft.

Nice To Haves

Experience with digital ad-buying platforms and/or advertising metrics.
Experience at an advertising agency in client service or digital media buying/planning.
Experience with customer relationship management and a knack for sales.

Responsibilities

Develop trusted-advisor relationships and serve as the lead point of contact for a group of clients.
Analyze, interpret, and present campaign performance clearly, offering customer guidance and strategic recommendations.
Collaborate to develop and refine media strategies.
Manage, strengthen, and grow customer relationships.
Work with clients and internal teams to develop media plans and proposals.
Develop strategies and solutions for clients’ digital workflow and digital media challenges.
Initiate, coordinate, and oversee company activities on behalf of clients.
Work with colleagues to launch and update campaigns.
Respond to client questions and requests in a timely manner.
Maintain detailed documentation of client-related activities.
Identify issues proactively and provide solutions that strengthen partnerships and return on investment.
Participate in pitches for new contracts as needed.
Offer ideas to improve the effectiveness of clients’ marketing initiatives.
Grow an individual client portfolio through strategic project management and forward-thinking.
Work with internal teams to exceed client expectations and maintain client trust.
Stay current on new solutions and opportunities.
Complete assigned account work and perform other duties as needed to evolve the position.
Mentor account associates.