Account Manager, In-House Creative Agency

Chick-fil-A, Inc.•Atlanta, GA

1d•Hybrid

About The Position

Chick-fil-A’s In-House Agency (Red Thread Creative) is growing rapidly, entering its 7th year as an established department, producing thousands of assets across all channels. The in-house agency streamlines and optimizes the creative and production processes, providing better, faster and cheaper creative assets to Operators and Staff stakeholders. The Creative Services Project Lead sits in an integral role for the Red Thread Creative (RTC) team on national campaign work for the US, Canada, Puerto Rico, UK, and Singapore. This individual serves as the strategic partner and trusted advisor to internal channel leads and external partners, creating tailored creative services and solutions to address evolving needs for our campaigns.

Requirements

Experience managing projects from initiation through completion, including planning, scoping, execution, and delivery
Proficiency with project management tools and software
Experience with resource allocation, budget management, and cost tracking
Strong stakeholder management and client service skills, including the ability to gather feedback, align expectations, and drive project outcomes
Excellent organizational, communication, and prioritization skills
Ability to effectively partner with cross-functional teams in a fast-paced, deadline-driven environment

Nice To Haves

PMP certification or equivalent project management certification
Agency account management experience
In-house creative agency experience
Strong understanding of creative development processes and terminology (creative fluency)
Experience identifying and implementing process improvements and workflow optimizations
Marketing or advertising experience in the food & beverage industry
Experience with Digital Asset Management (DAM) systems

Responsibilities

Responsible for managing digital, print, and social creative for national campaigns within scope across domestic and international needs including catering and test products.
Serve as Creative Manager (or Account Manager) and steward the creation and delivery of advertising assets for in-restaurant POP, Chick-fil-A app, chickfila.com, national/local social channels, digital communication boards, and national email.
Collect and evaluate data-driven themes to proactively make recommendations, after careful analysis, maximizing productions for better outputs.
Build and maintain relationships with internal and external partners to consistently improve the creative development process.
This is a key role and sets the tone for the RTC core food campaign team, always with a focus to ensure the work is best for the customer and the brand.
Influence the core food pod by embracing a dynamic mindset and set the pod up for success by leveraging creative problem solving for business needs.
Lead by proactively addressing challenges with stakeholders and channel leads with minimal involvement of leader or other members of the creative team.
Optimize core food pod's time by consistently assessing processes and new ways of working to optimize and maximize the pod's time. Partner with channel leads to ensure consistency across multiple channels.
Discern capacity of the core food pod at all times. When out of scope items are requested, quickly assess resources and budget, while being resourceful and offering other solutions to support the business need.
Collaborate with internal channel leads to execute creative for national and international campaigns with a lens on local needs to ensure we pull the thread through the hourglass.
Partner with RTC teams to ensure field facing systems are populated with content to meet deadlines for each campaign.
Assist Digital Asset Management System lead on the development of project management tool to create seamless process for channel leads to submit project and production requests. Review creative and store final campaign assets in Digital Asset Management System.
Partner with legal for creative review and various compliance needs such as legal copy in creative, submission form copy and service agreement language.
Optimize creative across channels, suggesting ways to save time, money and create consistency across channels.
Advise on paid media creative allocation and trafficking needs to ensure the right creative mix is produced across buys.
Build relationships with external agency partners to improve processes and ways of working efficiently.
Think beyond the ask to address business needs with a holistic partner mindset. Proactively anticipate needs and ask the necessary questions.
Protect creative team from unnecessary details and conversations while gathering information. Use discernment to assess proper time to share details with creative team to ensure they are not pulled into details too early or when unnecessary.