Account Executive, In-House Agency

Wells Fargo Bank•Charlotte, NC

5d•Hybrid

About The Position

This position within the In-House Agency (wellocreative.com) will drive revenue growth, customer engagement, and marketing efficiency through data-driven campaigns, dynamic content, and performance marketing strategies. This individual contributor will translate business priorities into scalable marketing programs, automated customer journeys, and measurable execution plans across channels. The person in this role will align marketing, creative, channel, analytics, technology, and risk partners to accelerate personalization, optimization, and enterprise-scale delivery. This position will improve campaign effectiveness through audience intelligence, experimentation, automation platforms, and continuous performance measurement. This role follows a hybrid work schedule and can sit in Charlotte, NC or Minneapolis, MN. The Wells Fargo job profile is Senior Marketing Consultant.

Requirements

4+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Nice To Haves

Experience driving performance marketing campaigns across paid, owned, and earned channels
Experience translating business priorities into multichannel marketing strategies and plans
Experience presenting campaign recommendations supported by audience and performance data
Experience developing dynamic content, audience segmentation, and personalization programs
Experience using marketing automation and content orchestration platforms at scale
Experience analyzing campaign results and optimizing targeting, spend, and conversion

Responsibilities

Drive performance marketing campaigns across paid, owned, and earned channels to achieve business outcomes
Translate business priorities into strategies, briefs, and multichannel execution plans
Present campaign strategies and creative recommendations tied to audience and business goals
Align marketing, creative, analytics, tech, and risk partners on execution
Develop audience segments, dynamic content, testing plans, and success metrics
Guide scalable content and personalization across digital customer journeys
Enable marketing automation, content orchestration, and AI-enabled workflows
Lead experimentation across audiences, journeys, messaging, offers, and content variations
Analyze marketing performance and optimize spend, targeting, and conversions