Account Manager - Strategic Communications

Sundae Creative • Toronto, ON

90d • $70,000 - $85,000 • Hybrid

About The Position

As an Account Manager on our Strategic Communications team, you will play a pivotal role in managing client accounts and driving impactful communications strategies that combine traditional PR with influencer marketing. Your ability to craft tailored, integrated campaigns will help amplify our clients’ messages across press, social platforms, and creator-led channels. Reporting directly to your Account Director, you’ll strengthen existing relationships, nurture new ones, and deliver meaningful results in today’s fast-evolving PR and influencer landscape.

Requirements

• Bachelor's degree or Graduate diploma in PR, communications or a related field.
• 4+ years of previous experience in PR account management working in an agency setting.
• Previous experience working with fashion & lifestyle brands including but not limited to the following industries: fashion, beauty, travel, tourism, design, food & beverage.
• Strong media and influencer network with proven experience building long-term relationships.
• Demonstrated ability to execute multi-channel campaigns (press + social/influencer).
• Solid understanding of content performance metrics, influencer ROI, and social media analytics.
• Excellent project management, communication, and presentation skills.
• Creative, proactive, and able to balance both strategic thinking and hands-on execution.
• Established media list and strong media (traditional and digital) relations within the lifestyle, beauty, and fashion industries and proven ability to secure impactful media coverage.
• Highly organized with a proven ability to juggle multiple accounts and meet tight deadlines in a fast-paced environment.
• Proactive and adaptable, thriving on taking initiative while valuing feedback and maintaining open, transparent communication with the team.
• Passionate about collaboration and team success, bringing a positive and solution-oriented approach to every project.
• You thrive in a fast-paced, performance-driven environment, you’re energized by hustle and bustle, and love making things happen.
• You’re excited about learning and continuously growing in the PR and influencer marketing world, especially within the beauty, fashion, and lifestyle industries.

Nice To Haves

• Professional-level proficiency in French and English, or full bilingualism, is a fantastic bonus!

Responsibilities

• Manage a portfolio of PR and influencer marketing accounts, serving as the primary client contact and providing strategic counsel across earned media and creator partnerships.
• Cultivate and grow relationships with clients, journalists, and influencers, understanding their objectives to deliver integrated PR + influencer campaigns.
• Develop and pitch compelling storylines, influencer briefs, and campaign ideas that align with industry trends, audience insights, and brand positioning.
• Oversee the coordination of press campaigns, influencer activations, content collaborations, and events, ensuring alignment with client goals and brand voice.
• Lead strategic brainstorming sessions and content ideation, leveraging influencer-driven strategies to enhance reach and engagement.
• Analyze results across PR coverage, influencer content performance, and social KPIs, delivering clear reporting and actionable insights.
• Manage budgets and vendor relationships for large-scale events, press activations, and influencer campaigns.
• Stay ahead of industry and platform trends, proactively integrating influencer marketing tactics into PR strategies.
• Mentor junior staff, fostering growth in both PR and influencer management skill sets.

Benefits

• Time Off: Unlock unlimited paid vacation after one year, supported by trust, accountability, and alignment with team needs. Before one year, vacation is accrued at the standard two-week annual entitlement.
• Summer Hours: Enjoy early Fridays year-round, with work wrapping up at 2PM every Friday.
• Holiday Closure: Office closure every year between Christmas and New Year’s, so you can fully unplug and spend time with loved ones.
• Comprehensive Insurance: Full medical, dental, and vision coverage for you and your loved ones, available after just one month.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1-10 employees