Account Manager, Touchland Amazon

Church & Dwight Co., Inc.•New York, NY

14d•$110,900 - $157,900•Hybrid

About The Position

Church & Dwight is seeking an Account Manager to join their team. This role will serve as the holistic channel owner for the Touchland brand on Amazon. The candidate will be the lead owner of the Touchland seller central account and will lead the advertising strategy, with agency support, to maximize profitable sales growth within the channel. This is a hands-on role with significant leadership opportunities, ideal for an early-career Amazon brand manager. The position reports to the Associate Director, 3P Marketplace and will collaborate with the broader Touchland team, including Brand Marketing, Ecommerce Brand Manager, and DTC/Affiliate teams.

Requirements

Bachelor’s degree in Business Administration, Marketing, or a related field.
5+ years of experience in e-commerce, with a focus on Amazon marketplace management and advertising.
Proven track record of successfully driving sales and revenue growth on the Amazon platform.
Familiarity with Amazon’s policies, algorithms, and best practices.
Comfort in leading strategic agency direction.
Understanding of sales, advertising, and business reporting with an ability to concisely deliver updates and actions.
Expert in using Amazon Seller Central and related tools, such as Helium10, Perpetua, PacVue, DataHawk, GETIDA, and other comparable SaaS integrations.
Strong analytical skills, with the ability to interpret data and make data-driven decisions.
Experience with e-commerce analytics and reporting tools.
Detail oriented with strong organizational ability to diligently oversee day to day operations of the Touchland Amazon business.
Strong analytical ability.
Excellent communication skills to interact effectively with internal teams and external partners.

Nice To Haves

Master’s degree is a plus.
Beauty experience a plus

Responsibilities

Own full P+L and sales call for Amazon channel with oversight from associate director, 3p marketplace.
Drive strategy and push execution and development of all advertising, promotion, and content execution/merchandising for the channel managing broker resource as needed.
In partnership with ecommerce brand manager specialty skin care, ensure strong brand content and creative throughout the amazon ecosystem including PDPs, brand stores, and other merchandised touchpoints.
Develop and implement Sponsored Ads strategy driving broker/agency to drive incremental sales, increase AOV, and maximize Return on Ad Spend.
Develop Amazon DSP strategy in coordination with broker/agency.
Lead and maintain the Amazon Marketing Cloud reporting objectives for Touchland.
Report Amazon Ads and Amazon Sales performance to Touchland and CHD leadership teams, including weekly, bi-weekly, and quarterly results against baseline KPIs.
Oversee broker source management of all of the day to day tasks needed to support the Touchland Amazon business including catalog management, promotional execution, and troubleshooting any and all business issues.
Partner with customer logistics for day-to-day operations related to Amazon, including inventory management, listing uptime, and FBA replenishment.
Partner with Demand Planning Manager for SKU-level demand planning and inventory forecasting.
Set future strategies and growth expectations for the channel with oversight from associate director, 3p marketplace.
Define product launch strategies, as well as assortment, channel profitability and price pack architecture needs.
In partnership with sales strategy and EBM, manage channel conflicts and needs as brand is rolled into new channels.
Partner with international team to ensure smooth global roll-out with minimal conflicts across amazon.
Work closely with DTC/affiliate team and EBM to ensure best practice sharing and tight coordination on launch and campaign activation strategy.