Account Manager

Pathlabs•Missoula, MT
•Hybrid

About The Position

Pathlabs is an end-to-end digital media partner for agencies, managing digital media campaigns from planning and execution to optimization and reporting. The Account Manager is part of the Media Services team, which leads campaign execution, analysis, reporting, and account growth while providing customer-focused service to agencies, advertisers, and media-buying professionals. This position is responsible for customer onboarding, communications, retention, and growth. The Account Manager serves as the lead point of contact and trusted advisor for a group of clients, using campaign analysis, strategic recommendations, and strong communication to build profitable, long-standing partnerships. The role combines account management, digital media strategy, project coordination, and client growth, and includes mentoring account associates. The position may require long or non-standard hours and travel to clients when necessary.

Requirements

  • Total comfort with technology and data analysis.
  • Strong mathematical and organizational skills.
  • Ability to solve complex problems and work with intricate systems.
  • Ability to navigate Google Analytics, social channels, DSPs, and related technology.
  • Ability to delegate tasks effectively.
  • Experience with project management and project management platforms.
  • Proven ability to manage projects efficiently and effectively.
  • Ability to tell stories with data.
  • Strong written email communication skills and excellent people skills.
  • Professional appearance and persona.
  • Readiness to work long or non-standard hours when necessary.
  • Ability to travel to clients when necessary.
  • Ability to handle pressure, maintain composure, and remain customer-focused while solving problems.
  • Ability to thrive in a fast-paced, cross-functional team and adapt as products and services evolve.
  • Use of active personal social accounts with two-factor security for business purposes.
  • A four-year degree in a related field or at least 3 years of digital advertising, media planning, or digital strategy experience.
  • Alignment with Pathlabs’ Core Values: Unforgettable Service, People First, Own It, and Master The Craft.
  • Team leadership and account management skills.
  • Self-starter with analytical orientation, strategic vision, and a strong execution track record.
  • Excellent customer intuition and ability to anticipate customer needs and potential issues.
  • Accountability and high workplace standards, while empowering employees and demonstrating compassion and understanding through leadership.
  • Ability to balance account-team, individual, company, and cross-functional priorities.
  • Forward-thinking approach to improving accounts and the business.
  • Business acumen aligned with Pathlabs’ long-term vision and success.

Nice To Haves

  • Background in advertising and/or marketing.
  • Experience with digital ad-buying platforms and/or advertising metrics.
  • Experience at an advertising agency in client service or digital media buying/planning.
  • Experience with customer relationship management and aptitude for sales.

Responsibilities

  • Develop a trusted advisor relationship with a specific group of clients and act as their lead point of contact.
  • Analyze, interpret, and present campaign performance clearly, providing customer guidance and strategic recommendations.
  • Collaborate with others to develop and refine media strategies.
  • Manage, strengthen, and grow customer relationships.
  • Work with clients and internal teams to develop media plans and proposals.
  • Develop strategic solutions to address clients’ digital workflow and digital media problems.
  • Initiate, coordinate, and oversee company activities on behalf of clients.
  • Work with colleagues to launch and update campaigns.
  • Respond to client questions and requests in a timely manner.
  • Maintain meticulous documentation of activities performed on clients’ behalf.
  • Identify issues proactively and provide solutions that strengthen client partnerships and return on investment.
  • Participate in pitches for new contracts as needed.
  • Offer ideas to increase the effectiveness of clients’ marketing initiatives.
  • Grow an individual portfolio through strategic project management and forward-thinking.
  • Work with internal teams to exceed client expectations and continually earn clients’ trust.
  • Stay informed about new solutions and opportunities.
  • Complete assigned account work and other duties as needed to evolve the position.
  • Mentor account associates.

Benefits

  • Unlimited paid time off.
  • 13 paid holidays annually.
  • Competitive healthcare benefits.
  • HSA-eligible insurance option with a company contribution.
  • 401(k) investment opportunity.
  • Hybrid workplace with in-office, flexible, and remote options.
  • $250 annual match when an employee makes a donation to a charitable organization.
  • 20 hours of paid time off to participate in civic life in the employee’s community.
  • Continuous learning opportunities funded by Pathlabs.
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