Account Manager- Greetings & Packaged Expressions

HallmarkKansas City, MO
Hybrid

About The Position

The Account & Traffic team is the engine that helps a creative organization run at its best. We connect people, priorities, and processes to ensure great ideas become reality. Through strategic planning, resource management, project leadership, and cross-functional collaboration, we create the foundation that enables creative teams to do their best work. It's a role for people who love bringing order to complexity, influencing outcomes, and making a meaningful impact across the business every day. Joining Account & Traffic offers a unique opportunity to gain visibility across the entire creative organization. You collaborate with leaders, creatives, merchants, production partners, and cross-functional teams, developing a broad understanding of the business while influencing some of its most important work. Every day brings a new challenge, whether it's solving capacity constraints, building project strategies, balancing resources, or helping teams navigate change.

Requirements

  • Bachelor’s degree or 4 years of professional work experience
  • At least 4 years of experience leading project planning, workflow coordination, resource management, and cross-functional collaboration to deliver business objectives
  • Experience with Microsoft Excel, Word, PowerPoint and Teams
  • Experience partnering with multiple internal and external stakeholders to manage project priorities, timelines, and deliverables

Nice To Haves

  • 3-5 years in a leadership position and/or managing people
  • Experience with Hallmark systems, workflows and the product development process

Responsibilities

  • Serves as operations and project management support to Greetings and Packaged Expressions creative work.
  • Guides initiatives from concept through delivery, ensuring creative resources are aligned to business priorities, timelines are achievable, and work is executed efficiently and effectively.
  • Provides hands-on traffic management and daily workflow coordination for the teams it supports.
  • Serves as the central connection point between business partners and creative teams, helping transform business strategies into actionable creative plans.
  • Partners closely with Creative Directors, Art Directors, Creative Planners, Editors, Designers, Merchants, and cross-functional business leaders to prioritize work, balance resources, solve complex challenges, and ensure high-quality execution across a large portfolio of programs.
  • Leads team meetings, facilitates decision-making, maintains visibility into project status and risks, and ensures teams remain focused on the work that delivers the greatest value to Hallmark and its customers.
  • Oversees a significant volume of creative programs across Greetings and select Packaged Expressions businesses, managing work from portfolio-level planning down to individual SKU execution.
  • Trafficking and scheduling of Greetings and PE work to ensure seamless workflow execution, alignment of priorities, and timely delivery of projects through proactive scheduling, effective communication, and strong cross-functional collaboration.
  • Drives capacity and resource planning to ensure teams are aligned to business priorities and positioned to deliver high-quality work on time and within budget.
  • Translates strategic priorities into actionable creative plans and providing clear direction, visibility, and recommendations to stakeholders.
  • Facilitates cross-functional alignment by removing barriers, driving decision-making, and ensuring seamless collaboration across creative, business, and operational teams.
  • Provides financial stewardship through budget management, forecasting, resource planning, and optimization of internal and external talent investments.
  • Champions continuous improvement by identifying opportunities to simplify processes, increase efficiency, and enhance organizational effectiveness.

Benefits

  • medical
  • dental
  • vision plans
  • paid time off
  • 401K with company match
  • profit-sharing
  • Annual Incentive Plan
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