Account Manager / Regional Account Manager

Primefocus Health•Huntington, WV

2d•Hybrid

About The Position

Primefocus Health is a seed-stage healthtech startup headquartered in San Francisco, originally launched as a venture spinout from LG Electronics' North America Innovation Center. We're building an innovative technology platform that enables healthcare providers and hospitals to create customized remote patient management solutions for chronic conditions. We're on a mission to transform how healthcare providers deliver remote care, making it more efficient and personalized for each patient's needs. We are seeking an experienced Account Manager/Regional Manager (level dependent on experience) to own and grow customer relationships across the Appalachia region, with a focus on health systems, hospitals, and physician groups. This role is critical in ensuring our customers achieve success with our remote patient management platform while identifying opportunities for strategic account expansion. Reporting to the Director of Business Development, the ideal candidate will combine healthcare sales expertise with strong relationship management skills and a passion for improving healthcare access in underserved communities. This position is a full-time role based in West Virginia with 20-40% travel throughout the Appalachia region, reporting to the Director of Business Development.

Requirements

Bachelor's degree in Business, Healthcare Administration, or related field
3-7 years of experience selling to or managing relationships with healthcare providers (hospitals, physician groups, clinics)
Understanding of healthcare operations, workflows, and decision-making processes
Knowledge of the Appalachia healthcare landscape and regional challenges
Proven track record of managing and growing strategic accounts in healthcare
Strong relationship-building and customer management abilities
Excellent communication and presentation skills for various stakeholder levels
Strategic account planning and territory management expertise
Consultative selling approach with ability to identify customer needs
CRM proficiency (Salesforce, HubSpot, or similar platforms)
Negotiation and problem-solving capabilities
Comfortable reviewing and editing contract terms
Collaboration skills to work effectively with cross-functional teams
Ability to build trust and credibility with healthcare executives and clinical leaders
Capacity to manage multiple accounts simultaneously while maintaining attention to detail
Flexibility to travel 20-40% throughout the Appalachia region
Strong self-motivation and ability to work independently in a remote capacity
Ability to translate technical product capabilities into business value for customers
Talent for identifying expansion opportunities and driving revenue growth
Capability to thrive in a fast-paced startup environment with evolving priorities
Ability to advocate for customer needs internally while balancing business objectives

Nice To Haves

Knowledge of remote patient monitoring, telehealth, or digital health solutions preferred
Familiarity with healthcare reimbursement models and value-based care initiatives
Understanding of HIPAA compliance and healthcare data security requirements

Responsibilities

Own and manage day-to-day relationships with assigned health system accounts across the Appalachia region
Serve as primary point of contact and trusted advisor for customers, ensuring high satisfaction and retention
Develop and execute strategic account plans to drive adoption, expansion, and revenue growth
Identify upsell and cross-sell opportunities within existing accounts to expand platform usage
Conduct regular business reviews with customers to demonstrate value and identify growth opportunities
Partner with Product team to gather customer feedback and identify product gaps and enhancement opportunities
Collaborate with implementation and customer success teams to ensure smooth onboarding and ongoing support
Build relationships with key stakeholders including C-suite executives, clinical leaders, and IT departments
Monitor account health metrics and proactively address potential risks or concerns
Travel throughout the region to conduct on-site visits, training sessions, and executive meetings
Represent Primefocus Health at regional healthcare conferences and industry events
Maintain accurate records of customer interactions, opportunities, and pipeline in CRM system
Provide market intelligence and competitive insights to inform business strategy