KINESSO - Account Manager, Programmatic

Omnicom Media • Toronto, ON

7d • Hybrid

About The Position

The Account Manager, Programmatic is responsible for campaign set up, tagging and optimization, with the goal of improving the quality and performance of campaigns. KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both agency partners and clients. They turn 'action' into 'outcome' by leveraging unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity, serving as a powerful delivery engine in the industry. They offer extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, KINESSO provides an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs.

Requirements

• 5-6 years' experience in programmatic, digital display, search, trafficking, ad operations or site analytics optimization.
• Experience optimizing campaigns (e.g. display campaigns, SEM, trafficking, etc.)
• Basic understanding of tagging for analytics
• Fundamental knowledge of online media metrics and analysis
• Learning agility, with a passion for continuous development.
• Excellent communication skills (both written and verbal).
• Highly developed organizational skills with attention to detail accuracy.
• Excellent ability to manage and prioritize time effectively.
• Ability to work collaboratively as well as independently.
• Proactive approach to problem solving, assisting the team, self-development, etc.
• Ability to develop and foster relationships with media partners.
• Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
• Demonstrated ability using Excel, with knowledge of pivot tables, basic formulas and visualizations.

Nice To Haves

• Professional or Educational background in Marketing or Advertising
• Familiarity with ad serving and campaign management tools (e.g. DoubleClick, Google Analytics, Google Ad Sense, etc.)

Responsibilities

• Ensure effective set up of advertisers, line items (tactics) in various Demand Side Platforms (DSPs) including DoubleClick Bid Manager, TURN, The Trade Desk, Adobe, etc.
• Ensure creative in display, video, mobile, rich media, etc., is uploaded and assigned.
• Ensure campaign set up checklist for is adhered to and provide final sign-off/approval of campaign set up QA.
• Implement applicable Brand Safety measures to a campaign (e.g. MOAT, IAS, OpenSlate, Nielsen DAR, etc.)
• Generate DSP conversion and remarketing pixels.
• Generate campaign performance, delivery and site level reports from DSPs.
• Review and flag any potential challenges (e.g. low viewability placements, non-brand safe sites, etc.) or opportunities (e.g. high performing placements with low eCPMs) and create site lists based on reports.
• Implement and troubleshoot DSP pixels within tag manager.
• Resolve errors in a timely manner (e.g. adjust naming conventions/flight dates so they match the data in the DSP).
• Troubleshoot tagging issues for clients (e.g. tracking/conversion pixels, 3rd party verification, creative, etc.).
• Escalate issues to senior operations lead(s) in a timely manner.
• Build/set up campaign reports within reporting dashboard, and draw meaningful insights that correlate to industry benchmarks and brand KPIs.
• Support the utilization of data management platforms (e.g. Audience Segmentation strategy)
• Recommend testing alternative platforms or media partners for specific campaign KPIs.
• Document product feedback sheets when shifting campaigns to new platforms.
• Train new team members (e.g. Coordinator and Associate) on platforms and processes.
• Proactively present strategic brand solutions to client teams.
• First point of escalation on campaign or platform issues (pacing/performance).

Benefits

• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days.
• Four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
• A flexible hybrid work model that works for you.
• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
• A chance to be part of and grow within a global network of agencies.
• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees