Account Manager, Paid Social & Creative

Full Funnel Growth

2d • Remote

About The Position

Full Funnel Growth is a remote performance marketing agency that runs integrated growth programs for DTC eCommerce brands, experiential entertainment, regulated retail, and B2B. The Account Manager leads day-to-day relationships for a portfolio of clients, initially including a multi-venue experiential entertainment brand across seven U.S. cities and several eCommerce brands. The role combines client relationship management with ownership of the creative direction driving paid social performance.

The Account Manager manages client communication, delivery priorities, timelines, and team hours; develops account-specific creative strategies and testing roadmaps; writes hooks and ad copy; briefs and reviews designers; analyzes ad-level and creative-level performance in Meta Ads Manager; and iterates on winning concepts. The team is remote, asynchronous, and documentation-focused, and uses Claude, Claude Code, and Cursor for data pulls, reporting, and analysis. This is not a design or pure media-buying role.

Requirements

• At least 4 years of agency account management or client services experience focused on paid social, with Meta as a primary revenue channel.
• eCommerce or DTC experience, including Shopify.
• A track record of writing hooks and ad copy that ran, with results the candidate can discuss.
• Experience briefing designers and managing creative feedback loops.
• Fluency in Meta Ads Manager reporting at the ad and creative level.
• Senior client-facing communication experience with directors, CMOs, and founders.
• Ability to manage several accounts simultaneously while staying within hours and retainers.
• Clear written communication suited to remote, asynchronous, documented work.

Nice To Haves

• A tested point of view on where generative tools improve creative output and where their results look generic.
• Experience using Claude, Claude Code, and Cursor for data pulls, reporting, and analysis.

Responsibilities

• Lead day-to-day client relationships, including weekly calls, meeting notes, roadmaps, and status updates; proactively keep clients informed.
• Manage delivery priorities, timelines, and internal team hours; flag scope creep and keep work within retainers.
• Develop a clear creative point of view for each account, including positioning territories, audience-, objection-, and funnel-stage-specific angles, and testing roadmaps with read plans set before launch.
• Write hook variants, on-screen copy, primary text, and headlines, producing numerous distinct ideas each month.
• Create specific briefs for designers and provide clear feedback on their work.
• Analyze hook rate, hold rate, frequency and fatigue, and cost per result by concept in Ads Manager; form conclusions and explain performance clearly to clients.
• Iterate on winning creative with new hooks, formats, and framings rather than starting from scratch.
• Use AI and other tools for data pulls, reporting, and analysis when manual work does not scale, while applying judgment about where generative tools are useful.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed