Account Manager II

GeneracSussex, WI
Hybrid

About The Position

The Account Manager II oversees assigned Generac accounts and associated support organizations. The Account Manager II is responsible for developing short- and long-range sales strategies, growing existing business, identifying new customer opportunities, and serving as the primary liaison between customers, internal teams, and the dealer network. This role drives revenue growth through strategic account management, sales execution, and cross-functional collaboration while ensuring a high level of customer satisfaction.

Requirements

  • Bachelor's Degree or equivalent work experience
  • 3 years of retail account experience in sales or marketing

Responsibilities

  • Conducts market and competitive analysis to identify growth opportunities and inform sales strategy.
  • Develops and executes short- and long-term tactical sales plans for assigned accounts.
  • Drives field sales performance through actionable business plans that deliver customer value.
  • Builds and strengthens customer relationships, acting as the primary point of contact and resolving issues.
  • Partners with Marketing to launch new products, programs, and channel-specific promotions to increase market share and brand awareness.
  • Develops new customers while expanding revenue through sales and promotional opportunities with existing accounts.
  • Manages key account initiatives including projects, product line reviews (PLRs), and sales expansion opportunities.
  • Provides product knowledge training to management and sales teams while communicating critical customer and market insights to internal stakeholders.
  • Facilitates communication between customer accounts and the supporting dealer network for installations and aftermarket services.
  • Maintains customer account data, target lists, and online product information to support sales activities.
  • Collaborates routinely with the National Account Manager to align account strategies and business objectives.
  • Evaluates and improves internal and external processes to enhance operational effectiveness.

Benefits

  • variable compensation including short term and long-term incentives
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