Account Executive, KSHB
About The Position
Join KSHB in Kansas City, Missouri, where Scripps is searching for an experienced media account executive who is eager to develop connections and help power our local economy through creative and effective advertising. As an experienced account executive, you’ll help local businesses realize growth opportunities by exposing them to compelling messaging through customized screen-based advertising solutions. This full array of marketing solutions may include digital platforms like over-the-top (OTT) video, search solutions (SEO/SEM), social media strategies, digital display, and e-mail targeting, as well as broadcast television. We’ll give you the tools you need not only to compete but to excel, through professional development opportunities like our coveted sales training program. You’ll enjoy the advantage of Scripps’ high-quality news product and the support of an expert team of leaders to help you reach your goals and enjoy uncapped earning potential through our competitive sales compensation plan. Scripps offers different types of flex work arrangements for many positions. Please ask your recruiter for more information.
Requirements
- Bachelor’s degree in sales, marketing, or related field preferred
- Minimum of 2 years proven sales success
- Valid driver’s license and good driving record required (proof of insurance and liability coverage may be required)
Nice To Haves
- Experience in strategic account management, broadcast ratings, and digital execution is a plus
- Broadcast TV experience
Responsibilities
- Selling broadcast television and digital advertising solutions.
- Selling digital solutions including over-the-top (OTT) video, search strategies (SEO/SEM), social media marketing, and more.
- Selling to local and regional businesses and advertising agencies.
- Independently prospecting, developing, and maintaining new business in the market using the Scripps Sales Process and developing customized solutions.
- Traveling to the office or hopping on Zoom to host a brainstorming session with your team for an upcoming advertising campaign.
- Attending a regular call with an existing client to talk about campaign performance and ideas for upcoming promotions.
- Using ratings, qualitative, and market trend data to negotiate program ratings and advertising rates with advertising agencies to maximize revenue.
- Cultivating new relationships with businesses in the local community by networking, cold calling, and referrals.
- Developing and delivering advertising and marketing campaigns and media plans.
- Maintaining and growing existing accounts by reworking and optimizing schedules and products as needed, showcasing attribution proof of performance, and providing best-in-class customer service.
- Effectively managing a sales funnel within the Customer Relationship Management (CRM) software and achieving key performance indicators and activity levels.
- Contributing to the creative development of campaigns through client communication and needs analysis, storyboard and concept creation, and assistance in production aspects.
Benefits
- Extensive Scripps Sales Process training
- Uncapped sales commission
- Monthly allowance for mileage and cell phone
- A career path to grow your professional experiences
- Full medical, dental and vision benefits, as well as certain other health and wellness benefits
- Retirement savings plan with company match
- Disability accident insurance
- Hospital indemnity
- Critical illness
- Life insurance
- AD&D
- ID protection
- Pet discount program
- Employee assistance program
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
