Account Executive

Nexstar Media Group•Rochester, NY

17d•Onsite

About The Position

WROC/RochesterFirst is hiring an Account Executive to join its award-winning team. As a trusted, 75-year-old brand, WROC/RochesterFirst is Rochester, NY’s primary local source for news, weather, and information across all platforms. Rochester, NY, known for its affordability and high quality of life, offers excellent dining, entertainment, parks, and a welcoming community. The Account Executive in the Sales Department will work to increase sales volume with assigned accounts, actively seek new customers for both TV and digital business, implement sales management strategies, monitor competition, and maintain community visibility. The ideal candidate is a consultative seller skilled in identifying client needs, building relationships, and achieving results through customized advertising solutions.

Requirements

Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field preferred; equivalent experience considered
Minimum one year of sales experience, preferably in media, advertising, digital marketing, or a related field
Experience selling or working with digital marketing solutions, including OTT/CTV, display advertising, social media, email marketing, streaming platforms, and programmatic advertising
Understanding of digital advertising metrics, audience targeting, campaign optimization, and marketing analytics
Experience with Google Analytics, Meta/Facebook Ads Manager, CRM platforms, or similar marketing and sales tools is a plus
Experience with FreeWheel, Google Ad Manager, Amazon DSP, or other advertising technology platforms is preferred
Excellent communication, presentation, negotiation, and relationship-building skills
Strong analytical, problem-solving, and organizational abilities
Ability to manage multiple priorities while working independently in a fast-paced environment
Demonstrated success in achieving sales goals and developing long-term client relationships
Solution-oriented mindset with a consultative approach to client business challenges
Valid driver's license and reliable transportation with an acceptable driving record
Ability to work flexible hours as business needs require

Responsibilities

Consistently achieve and exceed revenue goals through aggressive new business development and account growth
Develop and maintain strong relationships within the local business community
Prospect, qualify, and secure new advertising clients across television and digital platforms
Sell integrated marketing solutions including broadcast television, streaming/OTT, CTV, display advertising, social media, email marketing, programmatic advertising, branded content, sponsorships, and station integrations
Develop customized advertising strategies that help clients achieve their business and marketing objectives
Prepare and deliver compelling sales presentations and proposals
Educate clients on how WROC-TV and RochesterFirst's multi-platform solutions can effectively promote their products and services
Collaborate with sales support, digital marketing specialists, creative services, and content teams to develop effective campaigns
Monitor campaign performance and provide clients with reporting, analytics, insights, and optimization recommendations
Maintain awareness of market conditions, industry trends, competitive activity, and emerging advertising opportunities
Utilize CRM, research, and sales tools to manage pipeline activity and client relationships
Represent WROC-TV and RochesterFirst.com at community events and business functions to enhance station visibility and generate new business opportunities
Perform other duties as assigned