Account Executive (Meriden, CT)

CDS Global•Meriden, CT

2d•Hybrid

About The Position

Hearst Connecticut Media Group is investing in its sales force and is looking for a digitally savvy, highly motivated Account Executive to join its advertising team. As an Account Executive, you will be responsible for developing and managing a sales pipeline and building new business relationships with local advertisers throughout Connecticut. You will work with your customers to promote compelling solutions that best fit their marketing needs. As an advocate for the customer within the Hearst Connecticut Media Group, the role works in cooperation with other departments to ensure we can meet and exceed customer expectations both in performance and process. Hearst Newspapers operates on a hybrid work week schedule in the Meriden office.

Requirements

2+ years of business-to-business outside sales in advertising or media, with a proven success in new business acquisition and exceeding revenue goals.
Superior presentation, interpersonal, and communication skills.
Technically savvy with experience in Salesforce, Excel, and PowerPoint.
Goal-oriented, competitive, and forward-thinking with strong business and financial acumen.

Nice To Haves

BA/BS degree in Advertising, Marketing, or Communications a plus or equivalent experience.

Responsibilities

Lead Generation: Call on local small to medium sized businesses to show the value of our suite of digital media advertising products from social media, display, video, programmatic, SEO/SEM to traditional advertisements. Generate new leads through cold calling, networking, and prospecting, as well as staying aware of any new businesses opening in the area. Own the sales cycle and have the support of your local account management team to aid in continued support after the sale!
Product Expertise: Become an expert on our digital and print products/services. The first three weeks of hire, you will be provided with both global and local training to be fully educated before even going out on your own! You will also have full support throughout your career which includes continual learning and training to grow and achieves success as an Account Executive.
Execute sales tactics: Implementing marketing strategies, delivering effective sales presentations with passion to consistently earn, retain and increase revenue.
Advertising Solutions: Create engaging advertising solutions to solve clients’ business needs.
Client Solutions: Recommend new products and promotional opportunities to current clients and handle objections efficiently. Be a large part of the local business community and boosting your clients’ businesses through multiple digital media channels.
Forecasting: Manage client pipeline and monthly revenue forecast in Salesforce.com.