Account Executive

Live Events • Dallas, TX

8d • Hybrid

About The Position

The Account Executive is responsible for identifying, qualifying, and closing new business opportunities in live event production—including audio, lighting, video, LED solutions, and full-scale production services. This front-line sales role focuses on prospecting, inbound lead conversion, and driving revenue growth through new client acquisition. The Account Executive is a proactive, consultative seller with a hunter mentality and strong knowledge of event production technologies. This role manages the full sales cycle from outreach to contract execution, develops compelling proposals, and ensures a smooth transition to operations teams for successful project delivery.

Requirements

• 5+ years of sales experience in the live events, AV, or creative services industry.
• Strong understanding of event production technologies (audio, lighting, video, LED walls).
• Proven track record of meeting or exceeding sales quotas in a fast-paced environment.
• Exceptional communication, presentation, negotiation, and interpersonal skills.
• Highly organized with strong time-management and follow-up discipline.
• Experience with CRM systems (HubSpot, Salesforce, or equivalent).
• Ability to build trust quickly and sell using value-based strategies.
• Willingness to attend networking functions, evening events, and travel as needed.

Responsibilities

• Proactively prospect and generate new business through cold outreach, networking events, referrals, and inbound lead follow-up.
• Qualify potential clients to ensure alignment with company capabilities, resources, and service levels.
• Conduct discovery meetings to understand client needs, budgets, timelines, and event objectives.
• Develop and present customized proposals that clearly articulate technical and creative production solutions.
• Manage the full sales cycle from first contact to signed contract and deposit collection.
• Build and execute a strategic prospecting plan to meet or exceed monthly, quarterly, and annual revenue goals.
• Attend industry events, trade shows, and association meetings to expand the pipeline and enhance brand visibility.
• Stay informed on trends in live event production and competitor offerings.
• Serve as a trusted advisor to prospective clients by positioning solutions through value-based selling.
• Maintain strong communication and rapport with clients throughout the sales cycle.
• Collaborate with Account Managers and Project Managers to ensure a seamless handoff and project transition after deal close.
• Enter accurate deal information in the CRM system and maintain up-to-date pipeline tracking.
• Provide weekly and monthly forecasting and sales reporting to leadership.
• Support cross-functional coordination with sales, operations, and production teams as needed.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed