Account Executive, KBZK

KSHB / KMCI / The EW Scripps Company•Bozeman, MT

36d•Onsite

About The Position

KBZK in Bozeman, Montana is seeking a dynamic Account Executive to join their team. This role involves serving as a trusted advisor to local and regional businesses, delivering innovative multi-platform advertising solutions. The Account Executive will help clients reach their customers through various channels including Over The Top (OTT) video, social media, broadcast television, and digital display, while building lasting community relationships.

Requirements

BS/BA in related discipline preferred or equivalent years of experience
Generally 2+ years of proven sales success preferred
Experience in strategic account management, broadcast ratings and digital execution preferred
Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits.
Highly self-motivated and goal focused
Highly creative and innovative thinker
Strong influencing, selling and upselling skills
Effective teamwork and collaboration skills
Very strong analysis and data interpretation - able to translate needs and research data into sound marketing proposals
Exceptional verbal and written communication skills
Outstanding presentation abilities (in person/virtual, small/large groups, all levels)
Strong time management and organizational skills
Proficient with Microsoft Office (Word, Excel and PowerPoint)
Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms (E.g. Skype, WebEx, Zoom or MS Teams etc.)

Responsibilities

Sell advertising solutions to local and regional businesses and advertising agencies.
Apply the Scripps Sales Process (SSP) to analyze customer needs and apply customized advertising solutions.
Facilitate the customer's ability to take advantage of digital marketing options in addition to television commercial airtime sales.
Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business.
Use ratings data, qualitative information and market trends to negotiate program ratings and advertising rates.
Serve as a trusted advisor with new and existing clients, provide best-in-class customer service, grow accounts, and gain additional business from referrals.
Perform client services, including media avail negotiations, presentation preparation and delivery, copy writing, credit applications and collection of revenue.
Effectively and proactively manage a sales funnel by way of Customer Relationship Management (CRM) systems, monitoring and achieving key performance indicators and expected activity levels.
Contribute to the creative development of campaigns through client communication, needs analysis, storyboard and concept creation, and assistance in production aspects.
Build and maintain strong client relationships, which may include entertaining prospective and existing clients.
Perform routine administrative functions including makegood resolution, continuous update of CRM system, and communication with sales leadership.
Perform other duties as assigned.