Account Executive

Nexstar Media Group, Inc.•Los Angeles, CA

19d•$75,000•Onsite

About The Position

The Sales Account Executive generates advertising revenue primarily through developing new prospects and selling potential clients the merits of KTLA’s digital/linear advertising. This role involves creating customized advertising solutions including display, video, branded content, sponsorships, and station integrations. The Account Executive will collaborate with sales support, marketing, and creative teams to develop effective campaigns that deliver measurable results, monitor campaign performance, provide clients with reporting and insights, and optimize campaigns to ensure success. Additionally, the role proactively identifies and develops multi-platform new business opportunities and supports/advises customers in specific types of advertising and how KTLA can help promote their products or services in the most effective way possible. The position requires preparing and delivering sales presentations to clients.

Requirements

Digital marketing expertise (OTT, Display, social media, email marketing & Amazon DSP)
Excellent communication and presentation skills
Strong analytical and problem-solving skills
Project management and organizational skills
Bachelor’s degree in marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
Minimum one year’s experience in sales, preferably in the media field
Valid driver’s license with an acceptable driving record
Solution oriented

Nice To Haves

Experience in digital marketing (omni channel multi-platform), with a focus on Video, Display, social media, or email marketing (typically 1-3 years).
Experience with digital analytics tools like Google Analytics, Facebook Ads Manager, and other marketing platforms.
Experience with Freewheel and Google ad manager a plus

Responsibilities

Generates advertising revenue primarily through developing new prospects and selling potential clients the merits of KTLA’s digital/linear advertising.
Sells digital TV advertising products across OTT, CTV, Amazon DSP, streaming platforms, and programmatic inventory.
Creates customized advertising solutions including display, video, branded content, sponsorships, and station integrations.
Collaborates with sales support, marketing, and creative teams to develop effective campaigns that deliver measurable results.
Monitors campaign performance, provides clients with reporting and insights, and optimizes campaigns to ensure success.
Proactively identifies and develops multi-platform new business opportunities.
Supports/advises customers in specific types of advertising and how KTLA can help promote their products or services in the most effective way possible.
Prepares and delivers sales presentations to clients.