Account Executive (Earned PR)

EGAMI Group•New York, NY

3d•$60,000 - $68,000•Hybrid

About The Position

The Account Executive (AE) contributes to daily account work by managing projects and contributing to larger projects as directed by senior account leaders. They may supervise account work done by more junior staff. They will have experience working on multidimensional campaigns as well as be familiar with various PR agency processes/approaches, including public engagement, message workshops, master narrative assignments, brand engagement, social media campaigns and creative ideation and support account teams in the execution of these processes for clients. They serve as a day-day contact to clients and drives key workstreams forward to achieve client objectives on time and on budget.

Requirements

Experience working on multidimensional campaigns
Familiarity with various PR agency processes/approaches, including public engagement, message workshops, master narrative assignments, brand engagement, social media campaigns and creative ideation
Ability to serve as a day-to-day contact to clients
Ability to drive key workstreams forward to achieve client objectives on time and on budget
Demonstrates understanding of key client information including business strategy, industry issues, products and services, key customers and competitors
Practices media relations by identifying and working with target media and demonstrating a network of traditional and online media contacts and influencers
Writes materials including media advisories, pitch letters/emails, biographies, reports, social media content and fact sheets; knows and adheres to AP Style and delivers flawlessly written work
Stays up to date on client business category, competitive landscape, and actively reads and digests news and culture to bring the best thinking to clients and client assignments
Practices professional elegance and energy in client contact such as client calls, presentations, emails and other forms of communication
Demonstrates understanding of how to use and apply basic social media tools to client objectives, including blogs, social media networks, RSS feeds, microblogging, etc.
Manages projects using organizational skills, working with colleagues, vendors and support agencies and keeping project leaders apprised of status
Provides account administration including meeting deadlines, troubleshooting problems, attending client meetings and conference calls and reporting activity and coverage
Coordinates communications tactics by managing workflow, logistics and interaction with media and influencers
Demonstrates understanding of project budget parameters, pricing structures and over-service
Records and submits time, expenses and POs to the right project codes on a timely basis
Manages third-party vendors
Consistently follows all EGAMI policies and procedures
Participates in the new business process, including lead identification, research, audits, preparation of proposals and support for new business pitches
Manages and delegates to assistant account executives and interns, including setting clear expectations and deadlines, providing needed resources, monitoring progress and providing feedback
Contributes to performance appraisal process for peers, managers and junior staff
Learns about EGAMI’s various capabilities and contributes ideas about how to improve, develop and implement new capabilities
Stays up to date with emerging technologies and trends and demonstrates understanding of how they integrate into communications programs
Commits to continuous learning to improve tactical skills by attending EGAMI EE trainings and seeking other training, including on-the-job training and mentoring
Demonstrates behaviors consistent with EGAMI values, Code of Ethics and Business Conduct
Actively demonstrates EGAMI’s Tenets and values of ownership, initiative, taking the lead and embracing challenges, optimism, humility and tenacity
Demonstrates proactivity and initiative in all aspects of work
Operates with collaborative mindset
Serves as a positive role model; supports and respects colleagues, clients and partners; focuses on self-improvement and ensures work is based on strategic insights
Effectively and consistently manages strengths and weaknesses of self; enables self and others to bring the best of their skills and talents to work; is consistently ambitious in setting and achieving goals
Always takes all feedback as a constructive learning opportunity and acts upon it; ensures excellence is repeated by rigorously identifying and socializing key learnings for all colleagues
Pushes for creative ideas; is purposeful and enterprising in problem-solving; embraces diverse trends, skills, specialties and viewpoints
Delivers substantial change for clients and the communities in which we operate; uses diversity of perspective to elevate client counsel, the agency and own career
Uses thoughtful, strategic insights and knowledge to balance risk-taking for clients and the agency; holds others accountable for open-mindedness and embracing diverse viewpoints
Ensures work and relationships are founded on open and honest communications; listens and asks the right questions during day-to-day work; upholds creative, ethical and legal standards
Ensures that client counsel and agency action is always purposeful and challenging; prioritizes the interests of the wider agency; holds subordinates, peers and superiors accountable for demonstrating integrity and ethical behavior
Demonstrates a strategic and thoughtful approach in challenging others to ask the right questions; prioritizes the interests of client service excellence ahead of individual advancement

Nice To Haves

Supervise account work done by more junior staff

Responsibilities

Demonstrates active knowledge of integrated communications principles and strategies
Demonstrates understanding of key client information including business strategy, industry issues, products and services, key customers and competitors
Demonstrates understanding of and implements communications programs
Practices media relations by identifying and working with target media and demonstrating a network of traditional and online media contacts and influencers
Writes materials including media advisories, pitch letters/emails, biographies, reports, social media content and fact sheets; knows and adheres to AP Style and delivers flawlessly written work
Stays up to date on client business category, competitive landscape, and actively reads and digests news and culture to bring the best thinking to clients and client assignments
Practices professional elegance and energy in client contact such as client calls, presentations, emails and other forms of communication
Demonstrates understanding of how to use and apply basic social media tools to client objectives, including blogs, social media networks, RSS feeds, microblogging, etc.
Participates and assists in program brainstorming, development and planning
Manages projects using organizational skills, working with colleagues, vendors and support agencies and keeping project leaders apprised of status
Provides account administration including meeting deadlines, troubleshooting problems, attending client meetings and conference calls and reporting activity and coverage
Coordinates communications tactics by managing workflow, logistics and interaction with media and influencers
Demonstrates understanding of project budget parameters, pricing structures and over-service
Records and submits time, expenses and POs to the right project codes on a timely basis
Manages third-party vendors
Consistently follows all EGAMI policies and procedures
Participates in the new business process, including lead identification, research, audits, preparation of proposals and support for new business pitches
Manages and delegates to assistant account executives and interns, including setting clear expectations and deadlines, providing needed resources, monitoring progress and providing feedback
Contributes to performance appraisal process for peers, managers and junior staff
Learns about EGAMI’s various capabilities and contributes ideas about how to improve, develop and implement new capabilities
Stays up to date with emerging technologies and trends and demonstrates understanding of how they integrate into communications programs
Commits to continuous learning to improve tactical skills by attending EGAMI EE trainings and seeking other training, including on-the-job training and mentoring
Demonstrates behaviors consistent with EGAMI values, Code of Ethics and Business Conduct
Actively demonstrates EGAMI’s Tenets and values of ownership, initiative, taking the lead and embracing challenges, optimism, humility and tenacity
Demonstrates proactivity and initiative in all aspects of work
Operates with collaborative mindset
Serves as a positive role model; supports and respects colleagues, clients and partners; focuses on self-improvement and ensures work is based on strategic insights
Effectively and consistently manages strengths and weaknesses of self; enables self and others to bring the best of their skills and talents to work; is consistently ambitious in setting and achieving goals
Always takes all feedback as a constructive learning opportunity and acts upon it; ensures excellence is repeated by rigorously identifying and socializing key learnings for all colleagues
Pushes for creative ideas; is purposeful and enterprising in problem-solving; embraces diverse trends, skills, specialties and viewpoints
Delivers substantial change for clients and the communities in which we operate; uses diversity of perspective to elevate client counsel, the agency and own career
Uses thoughtful, strategic insights and knowledge to balance risk-taking for clients and the agency; holds others accountable for open-mindedness and embracing diverse viewpoints
Ensures work and relationships are founded on open and honest communications; listens and asks the right questions during day-to-day work; upholds creative, ethical and legal standards
Ensures that client counsel and agency action is always purposeful and challenging; prioritizes the interests of the wider agency; holds subordinates, peers and superiors accountable for demonstrating integrity and ethical behavior
Demonstrates a strategic and thoughtful approach in challenging others to ask the right questions; prioritizes the interests of client service excellence ahead of individual advancement