WLKY Account Executive

Hearst•Louisville, KY

About The Position

WLKY, the CBS affiliate in Louisville, Kentucky, is seeking an Account Executive to sell advertising to local businesses and negotiate impressions and rates with advertising agencies. The role also involves soliciting new businesses to advertise on television and online. The Account Executive will use multi-platform marketing solutions to build client partnerships, retain existing clients, and grow the client base. This position reports to the Local Sales Manager. Hearst Television describes its culture as one that fosters collaboration and open communication and values content that is authentic, accurate, and connected to the communities it serves.

Requirements

  • At least 1 year of experience in media or digital sales, or a similar sales field.
  • Experience developing new business or non-traditional business.
  • Strong negotiation skills.
  • Experience in a consultative, customer-focused business atmosphere.
  • Accountability within a goal-structured organization.
  • Ability to work as a team player.
  • Experience selling to business owners.
  • Ability to understand and use qualitative research to further sales efforts.

Nice To Haves

  • Related military experience will be considered.

Responsibilities

  • Produce revenue across all available platforms.
  • Prospect, contact, and present to new businesses.
  • Develop new revenue through local business development.
  • Form strategic and market partnerships.
  • Manage an active account/client list.
  • Conceptualize, create, and deliver sales proposals consistent with station strategies.
  • Achieve individual sales goals while contributing to the station’s sales team.

Benefits

  • Medical, dental, and vision benefits.
  • 401(k) matching.
  • Emotional wellness support.
  • Paid time off.
  • Paid parental leave.
  • LGBTQ+ health services.
  • Additional benefits to meet the needs of employees and their families.
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